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Case · Links & PR · Project[NICHE]Africa[PERIOD]

[CASE TITLE — the outcome in one line]

[One sentence: who the client is, what was holding search back and what changed.]

Client
[CLIENT] · [CLIENT LOGO]
Industry
[NICHE]
Market
Africa
Size
[PAGES / LOCATIONS / SKUs]
Engagement
[PERIOD]
At a glance
01 · Work completedTasks shipped and verified[X]/[X]
02 · Search observation[SEARCH METRIC] vs baseline[+X%]
03 · Business result[BUSINESS METRIC][X]
Services: Digital PR, SEO content

Summary

The challenge

[Two or three sentences: what was holding search back, and what it cost the business.]

What we did

[Two or three sentences: the scope, the main releases and who implemented them.]

The result

[Two or three sentences: the three measures, with dates and the baseline.]
01 / The situation

[Where the client started]

[Context: the business, the site, the team and the decision they faced. What had been tried before, and why it hadn’t worked.]

[What the client asked us to do — in their words if possible.]

Baseline[DATE]
Indexed pages in priority groups[X]
Monthly impressions, priority groups[X]
Prompts citing the site[X] / [X]
Organic leads per month[X]
Measured before work started. Every later number is compared with this date.
02 / What we found

The issues that mattered

[X] issues in the register; these are the ones that moved the result. Illustrative rows until the case is written.

Issues found, with page group, band and owner
IssuePage groupBandOwner
Category pages blocked for crawlers after a releaseCategoriesRelease blockerDeveloper
Filter URLs indexed and competing with categoriesFiltersNext batchDeveloper
Product pages missing the facts buyers compareProductsNext batchContent editor
Brand facts inconsistent across profiles AI answers citeBrandLater experimentMarketing
03 / What we did

Release by release

Who did what, and when. The client’s team shipped the code; we wrote the specs and checked every release.

  1. Month 1Diagnosis and first fixesAudit, baseline and the release blockers fixed. [X] tasks.
  2. Month 2TemplatesFilter rules and category templates. [X] tasks.
  3. Months 3–4Pages[X] category and product pages rewritten from briefs.
  4. Months 5–6Sources and factsBrand facts aligned; [X] mentions earned.
  5. Month 6ReviewResults against the baseline; next scope agreed.
04 / Results

Three measures, reported apart

Each measure from its own source, compared with the baseline date.

01 · Work completed

[X]/[X]tasks shipped and verified against their acceptance checksSource: issue register, acceptance log

02 · Search observation

[+X%][SEARCH METRIC] for the page groups we changed, [PERIOD] vs baselineSource: Search Console, AI answer log

03 · Business result

[X][BUSINESS METRIC] from organic search and AI assistantsSource: client analytics and CRM
[SEARCH METRIC] by monthIllustrative — replace with client dataBaseline [DATE]R1R2R3[MONTH 1][MONTH 6]
R1–R3: releases. The dashed line is the baseline.

Also changed in this period

[Other changes that could explain part of the result — a price change, a campaign, a Google update — and how we accounted for them.]

05 / In the client’s words

“[CLIENT QUOTE — what changed for their team and their business, in their words.]”
[NAME][ROLE], [COMPANY]
06 / Team and scope

Who did the work

The people on both sides, the services in scope and how long it ran.

TopClick

  • Lead strategist — scope, plan, reporting
  • Technical SEO specialist — specs and release checks
  • Content editor — briefs and pages

Client team

  • [ROLE] — approvals
  • [ROLE] — development and releases
  • [ROLE] — product facts and reviews

Scope

Digital PR · SEO content · [SERVICE][PERIOD] · ProjectRequest the same scope →
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