WordPress development. Built by an SEO team.
New sites, redesigns, WooCommerce stores and speed work — designed, built and maintained by our own developers, with your rankings protected at every step.
Eight ways we build and look after WordPress
Each is a service with a published starting price. Most projects combine two or three.
Most agencies add SEO after launch. We start with it.
A redesign is the easiest way to lose traffic you already have. These checks are part of every build — not an add-on.
- Search Console, analytics and backlink baseline saved
- Every URL with traffic or links listed
- Redirect map agreed before wireframes
- A page and keyword plan for each template
- Pages that rank are kept — not rewritten by default
- Semantic HTML and one H1 per page
- Structured data filled from real fields
- Images in modern formats, sized per screen
- No plugin without a reason; scripts deferred
- Staging site closed to search engines
- Every 301 tested: one hop, 200 at the target
- robots.txt, sitemaps and canonicals verified
- Analytics and conversion events firing
- Sitemap submitted, key URLs inspected
- Daily checks against the baseline for 30 days
Fast for real users, measured the way Google measures
Core Web Vitals are judged on real visits: a page passes when 75% of visits meet the “good” threshold. We set a budget per template and test against it before every release.
Site speed optimization · from $[X] /project →Six steps, one team, no surprises at launch.
You see the site on staging every week. Nothing goes live without your approval and a rollback plan.
- Step 01[X] weeksDiscovery and baselineGoals, audience, integrations and an SEO snapshot of the current site.
- Step 02[X] weeksArchitectureSitemap, templates, content plan and the redirect map.
- Step 03[X] weeksDesign on real contentKey templates designed with your actual text and data — not lorem ipsum.
- Step 04[X] weeksBuild on stagingCustom theme and blocks, reviewed by you on staging every week.
- Step 051 dayLaunchRedirects, tracking, schema and speed checked before and after the switch.
- Step 0630 daysWatch and hand over30 days of monitoring, editor training and a written runbook.
What a project takes — and what changes the price
Starting prices for a typical scope, TopClick is not VAT-registered. Your fixed price and dated plan come with the proposal.
| Project | Typical timeline | From | What changes the price |
|---|---|---|---|
| Lead-generation or company site ↗WordPress development | [X]–[X] weeks | $[X] /project | Number of templates, custom blocks, languages |
| Redesign of an existing site ↗Website redesign | [X]–[X] weeks | $[X] /project | Pages to move, content changes, URL changes |
| WooCommerce store ↗WooCommerce development | [X]–[X] weeks | $[X] /project | Catalogue size, payments, shipping rules, ERP |
| Move to WordPress ↗Migration to WordPress | [X]–[X] weeks | $[X] /project | Source platform, pages, custom content types |
| Speed work on an existing site ↗Site speed optimization | [X] weeks | $[X] /project | Templates, plugins, hosting |
| Custom plugin or integration ↗Custom plugins & integrations | [X]–[X] weeks | $[X] /project | APIs, data volume, admin screens |
Not included: hosting fees, premium plugin licences and paid fonts or stock images — billed by the vendor to you, in your name.
After launch, the same team looks after it
[CONFIRM: care plan term, cancellation notice and malware cleanup coverage.]
WordPress maintenance →- Core, theme and plugin updates, tested on staging
- Daily off-site backups
- Monitoring, plus malware cleanup if hacked
- Monthly update log
- Everything in Essential
- Monthly development hours for changes
- Monthly speed check
- Quarterly SEO health check
- Everything in Business
- Faster response times
- Emergency fixes first in the queue
- Named developer who knows your site
Questions about WordPress development
01Do you use page builders like Elementor?
Yes — Elementor, Divi, or a custom theme with our own blocks. A custom theme is usually faster and lighter; a builder is easier for some teams to edit. We help you choose, and keep either one fast.
02Who owns the site?
You do. The code sits in your repository, the hosting and every account are in your name, and we work as users with access you can remove.
03Will a redesign hurt our rankings?
Some movement for a few weeks is normal. With a baseline saved, a redirect map agreed before design and 30 days of checks after launch, most sites hold or grow their traffic.
04How long does a new site take?
It depends on templates, content and integrations — see the table above. You get a dated plan with the proposal, before work starts.
05Does the European Accessibility Act apply to us?
It has applied since 28 June 2025 to many online shops and consumer services sold in the EU; microenterprises providing services are exempt. We design and test templates against WCAG and tell you where the law likely applies — your lawyer confirms it.
06Can you work with our developers or agency?
Yes. We can build and hand over, review their work for SEO and speed, or build white-label for agencies.
07Can you maintain a site you didn’t build?
Yes. We start with an audit of the code, plugins and hosting, then move it onto a care plan.
08Do you build headless or multisite?
Yes — headless WordPress with a Next.js front end, and multisite networks for several brands or markets. Classic WordPress is often the simpler choice, and we say so when it is.
Tell us about the site
- 1Send the current site (or the brief) — we reply with questions, a rough timeline and a starting price
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We couldn’t send this. Please try again or email hello@topclick.expert.