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TopClick research · Edition 1 · [MONTH YEAR]

Share of Answer. Who AI assistants recommend.

The same buying questions, asked in six markets on six AI engines, three times each. Twice a year — so a change between editions means something.

Planned · method confirmed before the first runFree · Full dataset sample
6AI engines
6markets
5categories
1,500prompts
27,000recorded answers
01 / Leaderboard

Who gets recommended

Pick a category and a market. Results are published with edition 1; this is the layout you will see.

Category
Market

B2B software · UK · all engines combined
RankBrandShare of AnswerCitation rateMost-cited sourceChange
1[BRAND][X]%[X]%[SOURCE]New
2[BRAND][X]%[X]%[SOURCE]New
3[BRAND][X]%[X]%[SOURCE]New
4[BRAND][X]%[X]%[SOURCE]New
5[BRAND][X]%[X]%[SOURCE]New
6[BRAND][X]%[X]%[SOURCE]New
7[BRAND][X]%[X]%[SOURCE]New
8[BRAND][X]%[X]%[SOURCE]New
Layout preview. Bars are not data. “Change” compares with the previous edition from edition 2 onwards.
02 / Six measures

Defined before the first run

Each measure is calculated per engine, market and category, and published with its formula.

Share of Answer, defined →
01Share of AnswerThe share of answers that name the brand at all.
02Citation rateThe share of answers that link to the brand’s own site.
03Source mixWho gets cited instead: publishers, marketplaces, reviews, Reddit, reference sites.
04Answer stabilityHow often the same prompt returns the same brands across three runs.
05Market gapHow visibility of the same brand changes between markets and languages.
06Engine overlapHow many cited sources two engines share for the same question.
03 / Method

How the edition is run

Planned method. We publish the final version, with any changes, before the first run.

  1. Step 101PromptsWritten natively in each market’s language — not machine-translated. 50 per category and market, in five types.
  2. Step 202RunsEach prompt asked three times on each engine, on different days, with the location set to the market.
  3. Step 303RecordingEvery answer saved with its date, the brands it names and the sources it links.
  4. Step 404ScoringBrands matched to a fixed list per category; measures calculated with published formulas.
  5. Step 505ReviewA second analyst checks a sample of scored answers before publication.
Prompt typesBest …… vs …… reviewsHow to choose …Alternatives to …
Engines and settings
ChatGPTSearch on, logged out
PerplexityDefault mode, logged out
GeminiDefault, logged out
CopilotDefault, logged out
Google AI OverviewsWhere shown for the query
Google AI ModeWhere available in the market
MarketsUK · US · Germany · Mexico · UAE · South AfricaCategoriesB2B software · Online retail · Travel · Personal finance · Home services
04 / What’s insideSix chapters
01LeaderboardsEvery category in every market, per engine and combined.
02SourcesWhich sites each engine cites for buying questions — and how often.
03MarketsHow the same brand’s visibility changes across markets and languages.
04PatternsWhat the most-recommended brands have in common.
05StabilityHow much answers change between runs and engines.
06Method and dataFull method, prompt list and a sample of the dataset.
Your brand, measured the same wayWant your own Share of Answer?We run the same method on your prompts, markets and competitors — and track it monthly.See AI Search & GEO ↗or request a benchmark →
05 / Press and citation

Using the findings

Journalists and researchers are welcome to use the data with a link to this page.

How to citeTopClick, “Share of Answer”, Edition 1, [MONTH YEAR]. topclick.expert/report/
Early access for pressEmbargoed copy [X] days before publication, on request.hello@topclick.expert
Data sampleA sample of recorded answers with dates, brands and cited sources.[CSV] · published with the edition
06 / Questions

Questions about the report

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01When is edition 1 published?

[MONTH YEAR]. Subscribers get it on publication day.

02Is the report free?

Yes. We ask for an email so we can send it, and only add you to the newsletter if you tick the box.

03Can my brand be added?

The brand list per category is fixed before the run. To measure your brand with the same method, request a benchmark.

04Why three runs per prompt?

AI answers change between runs. Three runs show which brands appear reliably and which appear by chance.

05Who pays for the research?

TopClick does. No brand pays to be included or ranked.

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