Useful answers. Working examples.
Practical guides for the decisions behind SEO and AI search. Each one ends in a table or worksheet you can use the same day.
6 guides6 worksheetsDated and reviewedNo sign-up to read
Start with a decision
Six guides in the order most projects need them — from finding the bottleneck to choosing how to work on it. Each one ends with a worksheet.
- 01Diagnose · Technical SEOHow to prioritize an SEO audit by impact and effortAudit Triage Matrix
- 02Observe · AI Search & GEOSEO, GEO and AEO: defining the scope of workSearch Scope Canvas
- 03Assign · Ecommerce SEOCategory vs. product pages: where to startPage Role Map
- 04Verify · Local SEOHow to audit a Google Business ProfileProfile Health Check
- 05Map · International SEOPlanning an English website for several countriesMarket Split Matrix
- 06Choose · SEO StrategySEO audit vs. monthly retainer: choosing a scopeScope Fit Scorecard
Every guide, by topic
Filter by topic or search across titles, summaries and worksheets.
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The new guide, its worksheet and what changed in search and AI answers — with dates. Ask to unsubscribe by replying to any email.
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Learn what moves your search
Each topic links its guides and worksheet to the service that does the work, with its starting price.
Fix what blocks search
Crawling, rendering and indexation problems, found and ranked by impact.
Service: SEO audit · from $[X] /projectGet cited by AI answers
What ChatGPT, Perplexity and Google AI features draw on, and how to become a source.
Service: AI Search & GEO · from $[X] /monthWin category and product searches
Which store pages answer browsing searches and which answer product questions.
Service: Ecommerce SEO · from $[X] /projectShow up in local results
Profiles, locations and landing pages that match the real business.
Service: Google Business Profile · from $[X] /locationGrow across countries
When one language needs several country versions, and when it doesn’t.
Service: International SEO · from $[X] /projectChoose the right scope
Audits, projects and programs: what each one is for and what it delivers.
Service: SEO program · from $500 /monthRankings and statistics
Comparisons and data round-ups live in the Journal, next to the guides — each with its method on the page.
Best agencies, tools and platforms — compared in the open
- 01Best link building agencies in 2026Planned
- 02Best GEO and AI search agenciesPlanned
- 03Best SEO agencies for SaaS companiesPlanned
- 04Best tools for tracking AI visibilityPlanned
We are an agency too. Where TopClick appears in a ranking, it is marked as ours and judged by the same published criteria.
Numbers you can cite, with sources and dates
- 01AI search statistics 2026Planned
- 02SEO statistics 2026Planned
- 03Link building statisticsPlanned
- 04Local SEO and review statisticsPlanned
Every number links to its original source and the date we checked it. Pages are re-checked every [PERIOD].
Worksheets you can use today
Every guide ends in a worksheet. We email it to you, so you can share it with your team and find it again.
Audit Triage Matrix
Every issue scored by impact and effort, with the check that proves it is fixed.From the guideHow to prioritize an SEO audit by impact and effortGoogle SheetsExcel
Thanks. We’ll email you the Audit Triage Matrix within [X] business hours. What’s next →
Search Scope Canvas
SEO, GEO and AEO side by side: inputs, outputs, owners and what each one reports.From the guideSEO, GEO and AEO: defining the scope of workGoogle SheetsExcel
Thanks. We’ll email you the Search Scope Canvas within [X] business hours. What’s next →
Page Role Map
Which searches each category and product page should answer, and which it should not.From the guideCategory vs. product pages: where to startGoogle SheetsExcel
Thanks. We’ll email you the Page Role Map within [X] business hours. What’s next →
Profile Health Check
Eligibility, identity, categories and the route from profile to landing page, item by item.From the guideHow to audit a Google Business ProfileGoogle SheetsExcel
Thanks. We’ll email you the Profile Health Check within [X] business hours. What’s next →
Market Split Matrix
Country by country: where one English page is enough and where visitor needs differ.From the guidePlanning an English website for several countriesGoogle SheetsExcel
Thanks. We’ll email you the Market Split Matrix within [X] business hours. What’s next →
Scope Fit Scorecard
Score your situation to see whether an audit, a project or a program fits.From the guideSEO audit vs. monthly retainer: choosing a scopeGoogle SheetsExcel
Thanks. We’ll email you the Scope Fit Scorecard within [X] business hours. What’s next →
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Share of Answer: who AI assistants recommend
Our report on brand visibility in AI answers. The same buying questions, asked in the same markets on the same engines every edition — so a change between editions means something.
What’s inside- Category leaderboards for every market
- Which sources each engine cites for buying questions
- How answers change across markets and languages
- What the most-recommended brands have in common
- Full method, prompt list and a sample of the dataset
You’re on the list. We’ll send edition 1 the day it’s published. What’s next →
Results, written up step by step
How a scope was chosen, what shipped and what changed — measured the same three ways as every project.
Search terms, in plain words
The words we use in guides, scopes and reports — defined once, so everyone on your team reads them the same way.
- AEO
- Answer engine optimization: making content easy for search features and AI assistants to use as a direct answer.
- AI Overviews
- Google’s AI-generated summaries shown in search results, with links to the sources they draw on.
- Canonical URL
- The version of a page you ask search engines to treat as the main one when several URLs show similar content.
- Citation
- In AI answers, a link or named source the assistant shows to support what it says.
- Crawl budget
- How many URLs a search engine is able and willing to crawl on a site in a given period.
- E-E-A-T
- Experience, expertise, authoritativeness and trust — qualities Google’s quality rater guidelines ask raters to assess.
- Entity
- A distinct thing — a brand, person, product or place — that search engines and AI systems recognise and connect to facts.
- GEO
- Generative engine optimization: work aimed at being mentioned and cited in answers written by AI systems.
- Hreflang
- Markup that tells search engines which language or regional version of a page to show to which users.
- Indexation
- Whether a page is stored in a search engine’s index, and so eligible to appear in results.
- Search intent
- What a person is trying to get done with a query: learn, compare, buy or find a place.
- Share of voice
- In AI search, the share of tracked prompts where an assistant mentions or cites your brand rather than competitors.
How we write the Journal
Written by the people who do the work. Here is what every guide has to meet before it is published.
- 01One decision per guideEvery guide answers one question a team has to decide, and says when the answer changes.
- 02A worksheet in every guideA table or worksheet you can reuse, so the guide ends in a record, not just an opinion.
- 03Sources and datesClaims link to their source or to our own dated observations. Assumptions are labelled as assumptions.
- 04Reviewed, then re-datedGuides are checked when search changes. The date on every card is the last review.
- 05How we use AIAI helps with first drafts. People check and edit every text before it is published — native speakers for other languages — and every fact is checked against its source.
Rather talk it through?
- 1Send your site and the decision you are facing
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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