Platform · Shopify
Shopify SEO. Work with the platform, not against it.
Technical fixes, collection and product pages, and international setup for Shopify and Shopify Plus stores.
What we usually find
01Fixed URL folders/products/, /collections/, /pages/ and /blogs/ can’t be removed.
02Duplicate product pathsProducts also open under /collections/…/products/…, and many themes link that version.
03Filter and sort URLsFilters and sorting add parameters that multiply crawlable URLs.
04App bloatEvery app adds scripts; removed apps can leave code behind.
For: Online stores on Shopify and Shopify Plus, one market or many.01 / Strengths and limits
What Shopify gives you — and what it doesn’t
Every platform makes some things easy and others hard. We start from what it does well.
Built in
- Fast managed hosting and a CDN
- Automatic sitemap and canonical tags on products
- Editable robots.txt (robots.txt.liquid)
- Shopify Markets for international stores, with hreflang
Where it gets in the way
- Fixed URL folders
- Duplicate product paths
- Filter and sort URLs
- App bloat
02 / Common issues
What we fix on Shopify sites
The issues we see most often — why they matter and how we fix them.
| Issue | Why it matters | How we fix it |
|---|---|---|
| Fixed URL folders | /products/, /collections/, /pages/ and /blogs/ can’t be removed. | Work within them: strong collection pages and clean handles. |
| Duplicate product paths | Products also open under /collections/…/products/…, and many themes link that version. | Point theme links to the canonical /products/ URL. |
| Filter and sort URLs | Filters and sorting add parameters that multiply crawlable URLs. | Index only filter pages with real demand; keep the rest out. |
| App bloat | Every app adds scripts; removed apps can leave code behind. | Audit scripts, remove leftovers, load only what’s needed. |
| Thin collection pages | Many collections are a product grid with no text. | Add copy, FAQs and links where they help buyers. |
| Structured data | Theme schema is often incomplete, or duplicated by apps. | One clean source for Product and Organization schema. |
03 / What we do
Services for Shopify sites
Each is a service with a published price. Most clients start with a technical audit.
TopClick is not VAT-registered
Technical SEO ↗The causes behind crawl, rendering and indexation problems — found and fixed.From $[X] /project
International SEO ↗Content planned for several countries and languages without pages competing.From $[X] /project
04 / MigrationsMoving to Shopify? Every old URL needs a redirect to its new /products/ or /collections/ address — mapped one by one and tested before launch.
SEO migration · from $[X] /project05 / Questions
Questions about Shopify SEO
01Can you change Shopify URLs?
Handles yes, folders no. /products/ and /collections/ are fixed — we optimise within them.
02Do we need an SEO app?
Rarely more than one. Most fixes go into the theme; every app adds scripts.
03Can you work in our theme code?
Yes — on a duplicate theme first, published only after your approval.
04Shopify Plus too?
Yes, including multiple stores and Shopify Markets.
Start here
Start with a snapshot
- 1Send your site — we’ll show the top platform issues to fix first
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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