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Platform · WordPress

WordPress SEO. Flexible — so it needs rules.

Technical cleanup, content structure and speed for WordPress sites — done by our own WordPress team, from blogs to large content and lead-generation sites.

What we usually find
01Plugin overlapTwo SEO plugins — or a theme and a plugin — output duplicate tags and schema.
02Thin archivesTag, author and date archives create pages with little value.
03Page builder weightHeavy builders and sliders slow pages on mobile.
04Attachment pagesMedia attachment pages can get indexed as thin pages.
For: Content, B2B and lead-generation sites on WordPress.
01 / Strengths and limits

What WordPress gives you — and what it doesn’t

Every platform makes some things easy and others hard. We start from what it does well.

Built in
  • Full control of URLs, templates and code
  • Mature SEO plugins such as Yoast and Rank Math
  • Strong for content and blogs
  • Multilingual sites with WPML or Polylang
Where it gets in the way
  • Plugin overlap
  • Thin archives
  • Page builder weight
  • Attachment pages
02 / Common issues

What we fix on WordPress sites

The issues we see most often — why they matter and how we fix them.

Common issues and fixes
IssueWhy it mattersHow we fix it
Plugin overlapTwo SEO plugins — or a theme and a plugin — output duplicate tags and schema.One source for titles, canonicals and schema.
Thin archivesTag, author and date archives create pages with little value.Noindex or remove archives nobody searches for.
Page builder weightHeavy builders and sliders slow pages on mobile.Trim scripts, cache, fix Core Web Vitals template by template.
Attachment pagesMedia attachment pages can get indexed as thin pages.Redirect them to the file or the parent post.
Updates and securityOutdated plugins break pages or get hacked — and hacked sites lose rankings.An update and monitoring routine — we can run it for you.
Internal linksYears of posts link at random — or not at all.Topic hubs, and links from strong pages to the ones that need them.
03 / What we do

Services for WordPress sites

Each is a service with a published price. Most clients start with a technical audit.

TopClick is not VAT-registered
WordPress development ↗Custom WordPress sites built by an SEO team: fast, easy to edit and ready to rank.From $[X] /project
Site speed optimization ↗Faster pages for real users — LCP, INP and CLS fixed template by template.From $[X] /project
Technical SEO ↗The causes behind crawl, rendering and indexation problems — found and fixed.From $[X] /project
Website redesign ↗A new design and structure without losing the rankings you already earned.From $[X] /project
WordPress maintenance ↗Updates, backups, security and small fixes by the team that knows your site.From $[X] /month
SEO content ↗Pages built on a reader decision, evidence and a concrete example.From $[X] /page
04 / MigrationsMoving to or from WordPress? URLs, redirects, metadata and internal links are mapped before launch and checked after it.
SEO migration · from $[X] /project
05 / Questions

Questions about WordPress SEO

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Yoast or Rank Math?

Either works. What matters is one plugin in charge, with settings that match your site.

02Do you develop WordPress?

Yes. Our team works in WordPress directly — themes, plugins, speed and migrations — or alongside your developer.

03Is WordPress good for SEO?

Yes, if it stays lean. Most problems come from plugins, themes and archives.

04Can you help after a hack?

Yes. Once the site is clean, we find and fix the SEO damage.

Start here

Start with a snapshot

  1. 1Send your site — we’ll show the top platform issues to fix first
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
Enter a full address, e.g. site.com
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