Industries · 54 industries in 11 groups
Search work that knows your industry.
Every industry has its own buyers, sources and rules. Pick yours to see the problems we see most often, the pages we build first and where we usually start.
Where we have worked
Cases are shared under NDA or published where clients agreed.01 / By industry
Find your industry
Each page covers the problems, pages, sources and rules specific to that industry.
01 · 6 industries
Technology
Software, security, IT and platforms with long, researched buying cycles.- SaaS & B2B softwarePages for a long buying cycle.We have worked here
- CybersecurityTrust first, then traffic.
- IT services & MSPsLocal trust, technical depth.
- AI companiesBe named where AI tools are compared.
- StartupsSearch that compounds from day one.
- Marketplaces & platformsThousands of pages, each worth indexing.
02 · 5 industries
Retail & ecommerce
Stores and brands selling online, from marketplaces to direct-to-consumer.- Ecommerce & online retailCategories and products that each do their job.We have worked here
- Fashion & apparelCollections that rank before the season ends.
- Food & beverageFrom recipe search to the basket.
- Beauty & cosmeticsIngredients, results and reviews people trust.
- CBD & cannabisLegal markets, clear facts.
03 · 7 industries
Finance
Banks, lenders, insurers, advisers and fintech — pages held to a higher standard.- Personal financeAccurate, reviewed and trusted pages.We have worked here
- FintechTrust signals search can read.
- Banks & credit unionsLocal members, national competitors.
- InsuranceQuotes start with a search.
- Wealth & financial advisersExpertise people can verify.
- Accounting & taxDeadline searches, year-round clients.
- Mortgage & lendingRates, terms and trust — kept current.
04 · 3 industries
Crypto, gaming & trading
High-risk, licensed categories — worked market by market, where promotion is allowed.05 · 5 industries
Healthcare
Clinics, practices, treatment centres and life sciences — reviewed by clinicians.06 · 5 industries
Legal
Law firms by practice area — where clients choose on trust and urgency.07 · 3 industries
Real estate & construction
Agencies, builders and managers — where local knowledge beats the portals.08 · 9 industries
Home & local services
Trades and local businesses that win on the map pack, reviews and speed.- Home servicesCalls and bookings from your service area.We have worked here
- HVACBooked before the heatwave.
- PlumbingThe first number they find.
- RoofingStorm season starts on page one.
- SolarLong research, clear numbers.
- Pest controlUrgent searches, local answers.
- Moving & removalsTrust before the quote.
- AutomotiveStock, service and trust.
- Self storageWin the “near me” search.
09 · 5 industries
Industrial & B2B services
Manufacturers, franchises and service firms selling to other businesses.10 · 3 industries
Travel & hospitality
Operators, hotels and venues competing with OTAs and aggregators.11 · 3 industries
Education, nonprofit & media
Schools, charities and publishers — each with its own goal for search.02 / Industry × service
One service, one industry
Pages for the combinations clients ask about most — what changes, where we work and what it costs.
Link building
15 industries · from $[X] /linkGEO
11 industries · from $[X] /monthDigital PR
3 industries · from $[X] /campaignLocal SEO
2 industries · from $[X] /locationSEO content
2 industries · from $[X] /pageNot on the list?The method is the same everywhere. The sources and the rules are not.Send your site and tell us your industry. We’ll say what changes, and what we haven’t done before.
Get my free snapshot ↗04 / Questions
Questions about industries
01Have you worked in our industry?
We have run search work for B2B software, online retail, travel, personal finance and home services. For any other industry, ask — [CONFIRM: how we answer when an industry is new to us].
02Do you work with regulated industries?
Yes, within each market’s rules. Finance, health, legal, gambling and crypto pages go through your compliance owner before publishing, and we work only where promotion is legal.
03Which industries don’t you work with?
[CONFIRM: for example, adult content, payday lending and weapons.]
04Do you work with competitors in the same industry?
[CONFIRM: conflict-of-interest policy — for example, one client per market and service.]
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- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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