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Digital PR · Crypto & Web3

Digital PR for crypto and Web3 companies. Pitch a finding with a checkable method.

This PR scope starts with a finding the client can substantiate and permit the team to release. It records the dataset or technical method, entity context and qualified review before a story is pitched. Coverage is reported as a publication outcome, without presenting it as verification of a token, security guarantee or permission to promote.

At a glance
Service
Digital PR
Industry
Crypto & Web3
From
$[X] /campaign
Reporting
[CONFIRM: reporting cadence and log]
Rules
Regulated — see FAQ
TopClick is not VAT-registered. Scope and price in writing before work starts.
01 / What’s different

What changes for crypto and Web3 companies

The same method as every digital PR project. These are the parts we plan differently here.

  1. Method before headlineThe finding needs an attributable basis, not a manufactured surprising number.
  2. Entity contextThe story must distinguish the researcher, operator and token.
  3. Release decisionTechnical and qualified market owners approve what can be said publicly.
02 / Where we work

Stories supported by actual evidence

Select a reportable question before collecting journalist names.

Candidate story material

  • A documented technical observation with release permission
  • A transparent analysis of an attributable dataset
  • A verified operational change with material public context
  • An expert interpretation tied to a current source
These are possible evidence forms, not claims that the client already owns such research.

Review requirements

  • Reproducible source and method
  • Limits of the finding
  • Actual contributor attribution
  • Qualified release and promotion review
03 / How it works

From research question to source pack

What happens, in order — and what you see at each step.

  1. Step 01Assess the evidenceIdentify the method and material available for release.
  2. Step 02Test the interpretationCheck what the finding can and cannot support.
  3. Step 03Approve the storyResolve entity, rights and market-review requirements.
  4. Step 04Pitch and documentKeep outreach actions and observed coverage separate.

Crypto research release sheet

The research release sheet preserves the limitations that a short headline might omit. This record is illustrative and contains no client results.

Decision criteria and limits: Crypto research release sheet
Situation to checkProposed scopeBoundary
A dataset suggests a strong headlineCheck collection, exclusions and alternative explanations before selecting the wording.A pattern does not establish a causal claim.
Technical detail is sensitiveUse the owner’s disclosure decision and permitted evidence boundary.A PR deadline does not authorise release of restricted findings.
The story concerns a tokenHave the qualified owner review the intended communication and audience.Research framing is not automatic permission to promote an asset.
Coverage appearsRecord what the source actually published and attributed.Publication is not endorsement of all client claims.
Illustrative specification

Crypto research release sheet

ILLUSTRATIVE specification. Approved scope, fees and review dates remain placeholders.

Research question
[DEFINED SUBJECT]
Source material
[PERMITTED DATA OR RECORD]
Method
[REPRODUCIBLE STEPS]
Finding boundary
[LIMITATIONS]
Release owner
[TECHNICAL AND QUALIFIED REVIEW]
Publication state
[OBSERVED COVERAGE]

What the first handover should make clear

  • Deliver an evidence-readiness decision before committing to a story.
  • Keep method notes and headline interpretation together.
  • Record release approvals and unresolved limitations.
  • Separate pitches, responses and published coverage in reporting.
04 / Prices

What you can buy

Starting prices in USD. TopClick is not VAT-registered. Most digital PR projects combine two or three of these.

TopClick is not VAT-registered
Digital PR ↗Outreach built around a story journalists can source.From $[X] /campaignRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
Press release distribution ↗Your news written as a release and sent to newswires and niche media.From $[X] /releaseRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages — wrong facts in AI answers corrected at the source.From $[X] /projectRequest
More for Crypto & Web3
05 / Questions

Questions about digital PR for crypto and Web3 companies

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01Can an idea be pitched before data exists?

An idea can be scoped, but do not present a finding as established before the work supports it.

02Does press coverage prove the product is safe?

No. It is coverage of a defined story, not technical or regulatory certification.

03Can proprietary data be anonymised automatically?

The rights and qualified owners must approve the release and residual disclosure risk.

04What is delivered without publication?

The agreement should define the research, source pack and outreach work separately from publisher-controlled coverage.

Start here

Plan your next quarter

  1. 1Send your site — we reply with a written scope and a price
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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