SEO for crypto and Web3 companies. Separate the protocol, operator and token claims.
Crypto search pages can confuse an application, its operating company and a token associated with the wider ecosystem. The proposed content scope identifies the entity behind each offer and records the network, custody and availability boundaries. Security documents and market permissions require their own qualified interpretation rather than being treated as general approval badges.
- “safest crypto exchange in Europe”
- “best hardware wallet for beginners”
- “is [your platform] authorised under MiCA?”
- “lowest fees to buy bitcoin in the UK”
What holds crypto and Web3 companies back
Inspect claims that blur a protocol capability with a commercial operator’s responsibilities.
- Few mainstream sites will link to crypto
- Rules on promotion differ by country
- AI answers repeat old incidents
- Launch hype fades, and rankings follow
The page types we build first
Separate product use, token information and security documentation according to the decision the visitor is making.
- Product pagesFees, chains and limits, dated.
- Security pagesAudits, custody and incidents, stated openly.
- Learn hubPlain explanations, reviewed.
- Market pagesPer country, where you’re allowed to operate.
Crypto entity-network fact sheet
The entity-network sheet prevents a limited audit or market record from becoming a universal trust assertion. The example is a proposed working record, not evidence of a completed client engagement.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| A product supports several networks | Specify which function is available on which network and what dependencies the user needs. | A supported chain logo does not establish identical functionality everywhere. |
| An audit is presented as proof of safety | Identify the audited component, version and the approved interpretation of the findings. | An audit is not a guarantee against loss or proof that every component was assessed. |
| A page describes custody | Ask the product and legal owners to approve who controls assets under the actual arrangement. | A marketing label cannot establish the legal or technical custody model. |
| A token or offer targets another market | Record the qualified owner’s decision about the intended communication and audience before publication. | An existing page in one language does not authorise promotion in another territory. |
Crypto entity-network fact sheet
ILLUSTRATIVE specification. Client facts and commercial terms require confirmation.
- Offer
- [APPLICATION OR SERVICE]
- Responsible party
- [VERIFIED ENTITY]
- Network scope
- [SUPPORTED FUNCTION]
- Custody boundary
- [APPROVED DESCRIPTION]
- Audit scope
- [COMPONENT AND VERSION]
- Market review
- [QUALIFIED APPROVAL]
What the first handover should make clear
- Deliver an entity and product map before expanding token or category content.
- Record unsupported security inferences separately from missing documentation links.
- Keep network-specific functionality explicit in comparisons.
- Assign market availability and promotion decisions to the qualified client owner.
What search and AI answers draw on
Client-owned technical records and current entity information need to agree with public descriptions.
Typical sources
- Crypto media and data sites
- Reddit, X and Discord communities
- Exchange and wallet comparison sites
- Audit reports and GitHub
- Your docs, security and fee pages
Rules we work within
[CONFIRM: entity roles, market permissions and approved technical or security statements.]No invented experts, reviews or statistics. Facts about your product, prices and people are checked by whoever owns them.A summary, not legal advice. Your compliance or legal team has the final say.Where we usually start
The services that fit this industry best. Scope and price in writing before work starts.
Questions from crypto and Web3 companies
01Can you show relevant crypto & web3 experience?
[CONFIRM: relevant engagements, permissioned evidence and the person responsible for this scope.]
02Can an audit logo appear on every page?
Only with wording that accurately identifies what was assessed. The actual scope matters more than the badge.
03Should token and application pages share one description?
They may concern related entities but answer different questions. Define the relationship rather than treating them as interchangeable.
04Can historic incident coverage be omitted?
The responsible owners should decide the accurate current explanation and its relevance. Content must not invent a clean operating history.
Get a snapshot for your site
- 1Send your site — five issues and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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