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Partner program · Agencies, studios, consultants

Sell search under your brand. Or refer it to ours.

For web studios, marketing agencies and consultants whose clients need SEO, AI search or data — without hiring a team to deliver it. Two proposed models. [CONFIRM: partner rates, contract terms and delivery commitments.]

[CONFIRM]referral rate and duration[CONFIRM]white-label prices[CONFIRM]deal protection
Terms at a glance
ReferralWhite-label
Who signs the client[CONFIRM][CONFIRM]
Whose brandTopClickYours
Who sets the price[CONFIRM][CONFIRM]
You earn[CONFIRM: commission][CONFIRM: margin]
Minimum[CONFIRM][CONFIRM]
Payout / billing[CONFIRM][CONFIRM]
Full terms →
63catalogue services
[CONFIRM]eligible markets and currencies
[X]agency partners
[X]%partner retention
[CONFIRM]response time
01 / Two ways to partner

Refer, or resell under your brand

[CONFIRM: available partner models and eligibility.]

Referral and white-label partnership compared
FeatureReferralIntroduce & earnWhite-labelResell under your brand
Best forConsultants, studios and freelancers who don’t want to manage SEOAgencies that already sell marketing retainers
Who signs and bills the clientTopClickYou
Whose brand the client seesTopClickYours — we stay invisible
Who talks to the client[CONFIRM: who talks to the client][CONFIRM: who talks to the client]
Price to the client[CONFIRM: price to the client][CONFIRM: price to the client]
What you earn[CONFIRM: what you earn][CONFIRM: what you earn]
Your effortAn introductionSales and account management
Commitment[CONFIRM: commitment][CONFIRM: commitment]
Reports[CONFIRM: reports][CONFIRM: reports]
Register a referralApply for white-label
02 / How it works

From first lead to first payout

The same delivery whichever model you choose. Only the contract and the brand change.

Referral · 4 steps
  1. 01Register the lead[CONFIRM: register the lead responsibilities, scope and timing.]
  2. 02We take it from there[CONFIRM: we take it from there responsibilities, scope and timing.]
  3. 03The client signs[CONFIRM: the client signs responsibilities, scope and timing.]
  4. 04You get paid[CONFIRM: you get paid responsibilities, scope and timing.]
White-label · 5 steps
  1. 01Partner agreement[CONFIRM: partner agreement responsibilities, scope and timing.]
  2. 02Prospect support[CONFIRM: prospect support responsibilities, scope and timing.]
  3. 03Onboarding[CONFIRM: onboarding responsibilities, scope and timing.]
  4. 04Delivery[CONFIRM: delivery responsibilities, scope and timing.]
  5. 05Reporting[CONFIRM: reporting responsibilities, scope and timing.]
03 / Calculator

What the partnership could earn

Illustrative model only. The sample rates below are assumptions, not approved partner terms. [CONFIRM: actual rates, earning period, prices and tax treatment.]

TopClick is not VAT-registered
Illustrative assumption: 1–2 clients 10%, 3–5 clients 12%, 6+ clients 15% — of fees we collect in each client’s first 12 months.
Silver tier · 12% for 12 months$17,280commission over each client’s first 12 months · estimate
Per client, per month
$360
Per client, 12 months
$4,320
As TopClick credit instead
$24,480
Get the partner agreement ↗
04 / Tiers

Rates that grow with you

[CONFIRM: tier names, thresholds, review frequency and effective dates.]

Referral tiers
Feature[CONFIRM: threshold]Partner[CONFIRM: threshold]Silver[CONFIRM: threshold]Gold
Commission[CONFIRM: commission][CONFIRM: commission][CONFIRM: commission]
Or as TopClick credit[CONFIRM: or as topclick credit][CONFIRM: or as topclick credit][CONFIRM: or as topclick credit]
Deal protection[CONFIRM: deal protection][CONFIRM: deal protection][CONFIRM: deal protection]
Lead status updates[CONFIRM: lead status updates][CONFIRM: lead status updates][CONFIRM: lead status updates]
Extras[CONFIRM: extras][CONFIRM: extras][CONFIRM: extras]
White-label tiers
Feature[CONFIRM: threshold]Starter[CONFIRM: threshold]Growth[CONFIRM: threshold]Scale
SEO, AI search and audits[CONFIRM: seo, ai search and audits][CONFIRM: seo, ai search and audits][CONFIRM: seo, ai search and audits]
Links and placements[CONFIRM: links and placements][CONFIRM: links and placements][CONFIRM: links and placements]
Free prospect audits / month[CONFIRM: free prospect audits / month][CONFIRM: free prospect audits / month][CONFIRM: free prospect audits / month]
Sales calls under your brand[CONFIRM: sales calls under your brand][CONFIRM: sales calls under your brand][CONFIRM: sales calls under your brand]
Partner manager[CONFIRM: partner manager][CONFIRM: partner manager][CONFIRM: partner manager]
Setup fees[CONFIRM: setup fees][CONFIRM: setup fees][CONFIRM: setup fees]
[CONFIRM: introductory offers, billing currencies and tax treatment.]
05 / What you get

Everything to sell it as your own

[CONFIRM: included support, optional services and tier eligibility.]

  • Unbranded reports[CONFIRM: unbranded reports scope and availability.]
  • White-label AI visibility reports[CONFIRM: white-label ai visibility reports scope and availability.]
  • A partner manager[CONFIRM: a partner manager scope and availability.]
  • Sales kit[CONFIRM: sales kit scope and availability.]
  • Free audits for prospects[CONFIRM: free audits for prospects scope and availability.]
  • Partner price list[CONFIRM: partner price list scope and availability.]
  • Sales calls in your brand[CONFIRM: sales calls in your brand scope and availability.]
  • Fast starts[CONFIRM: fast starts scope and availability.]
  • Monthly statement[CONFIRM: monthly statement scope and availability.]
  • Shared channel[CONFIRM: shared channel scope and availability.]
  • NDA and non-solicit[CONFIRM: nda and non-solicit scope and availability.]
  • Two-way referrals[CONFIRM: two-way referrals scope and availability.]
06 / What you can sell

All 63 services, ten areas

Every service in our price list can be referred or resold, under the same scope and boundaries as our direct work.

Strategy7 servicesPlans, audits, research, reporting, trainingFrom $500 /monthTechnical2 servicesTechnical SEO and migrationsFrom $[X] /projectContent2 servicesNew pages and content refreshFrom $[X] /pageAI search17 servicesGEO, monitoring, entity facts, communitiesFrom $[X] /monthLinks & PR10 servicesDigital PR, guest posts, mentions, outreachFrom $[X] /campaignTraffic2 servicesSocial and search trafficFrom $[X] /1,000 visitsData & scraping6 servicesBusiness, SERP and prospect data, custom setsFrom $[X] /1,000 recordsLocal & reputation5 servicesLocal SEO, profiles, citations, reviewsFrom $[X] /locationSpecialist4 servicesEcommerce, international, enterprise, B2BFrom $[X] /projectWeb development8 servicesFrom $[X] /project
07 / Terms at a glance

The terms, in writing

[CONFIRM: final partner agreement. Every commercial field below is pending approval.]

Referral

When it’s earned
[CONFIRM: when it’s earned]
How long
[CONFIRM: how long]
When it’s paid
[CONFIRM: when it’s paid]
Minimum payout
[CONFIRM: minimum payout]
How
[CONFIRM: how]
Deal protection
[CONFIRM: deal protection]
Not eligible
[CONFIRM: not eligible]
Cap
[CONFIRM: cap]
Disclosure
[CONFIRM: disclosure]

White-label

Price
[CONFIRM: price]
Minimums
[CONFIRM: minimums]
One-off work
[CONFIRM: one-off work]
Billing
[CONFIRM: billing]
Notice
[CONFIRM: notice]
Setup fees
[CONFIRM: setup fees]
Exit
[CONFIRM: exit]
Guarantees
[CONFIRM: guarantees]
Agreement
[CONFIRM: agreement]
08 / Your clients

Six clauses to confirm

[CONFIRM: final wording of these proposed agreement clauses.]
  1. 01

    Your clients stay yours

    [CONFIRM: your clients stay yours clause in the partner agreement.]
  2. 02

    We never contact them

    [CONFIRM: we never contact them clause in the partner agreement.]
  3. 03

    No poaching

    [CONFIRM: no poaching clause in the partner agreement.]
  4. 04

    No channel conflict

    [CONFIRM: no channel conflict clause in the partner agreement.]
  5. 05

    Confidential by default

    [CONFIRM: confidential by default clause in the partner agreement.]
  6. 06

    Honest selling

    [CONFIRM: honest selling clause in the partner agreement.]
09 / Partners

Agencies we work with

Quotes and logos shown with permission. White-label partners are listed only if they want to be.

“[PARTNER QUOTE — what the partnership changed for their agency.]”
[NAME], [ROLE][AGENCY] · Referral partner
“[PARTNER QUOTE — what the partnership changed for their agency.]”
[NAME], [ROLE][AGENCY] · White-label · Growth
“[PARTNER QUOTE — what the partnership changed for their agency.]”
[NAME], [ROLE][AGENCY] · White-label · Scale
10 / Register a lead

Protect your introduction

Send an introduction for review. [CONFIRM: response time, eligibility and protection period.]

  • We check it isn’t an existing client or in talks with us
  • You get a written confirmation with the protection date
  • [CONFIRM: status reporting and frequency]
Model
Not a partner yet? We send the partner agreement with your confirmation. Privacy Policy
11 / Questions

Questions from agencies

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch — just a look at your site.Book a call →
01What’s the difference between referral and white-label?

Referral introduces a client to TopClick. White-label delivery is scoped for an agency to present under its own brand. [CONFIRM: contract structure and responsibilities for each model.]

02How much can I earn from a referral?

[CONFIRM: commission rate, eligible revenue and earning period.]

03When and how do I get paid?

[CONFIRM: payout schedule, payment methods, minimum payout, currency and tax treatment.]

04What if the client signs months after my introduction?

[CONFIRM: registration protection period, extension rules and attribution.]

05What if you’re already talking to that company?

[CONFIRM: eligibility checks, exclusion window and response time.]

06Who owns the client relationship?

[CONFIRM: contracting party, client ownership and account responsibilities.]

07Will you contact or poach my white-label clients?

[CONFIRM: client contact permissions, non-solicitation period and NDA terms.]

08Will my clients see TopClick anywhere?

[CONFIRM: branding of reports, documents and meeting participation.]

09What are the white-label prices?

[CONFIRM: partner prices, discounts, eligible services and tax treatment.]

10Is there a minimum, and how do I cancel?

[CONFIRM: joining requirements, minimum term, cancellation notice and one-off terms.]

11Can you help me close deals?

[CONFIRM: prospect audit allowance, sales materials, call support and fees.]

12Do you guarantee rankings or AI visibility?

No rankings or AI placements are guaranteed. [CONFIRM: deliverables, reporting schedule and service levels.]

13Which services can I refer or resell?

The catalogue contains 63 services. [CONFIRM: which services are eligible for each partner model.]

14Do I need SEO expertise? Do I disclose the fee?

[CONFIRM: partner requirements and referral disclosure policy.]

Start here

Become a partner

  1. 1Tell us about your agency and your clients
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll send partner terms and the white-label price list.
Enter a full address, e.g. site.com
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