How much does white-label SEO cost for agencies?
Partner prices for agencies reselling SEO, AI search and links under their own brand: 15–25% off our published prices.
Published, before you ask
Starting prices in USD. TopClick is not VAT-registered. The final scope and price are fixed in writing before work starts.
| Service | You get | Billed | From |
|---|---|---|---|
| SEO audit ↗Focused · up to 1,000 URLs $[X] · Full · up to 50,000 URLs $[X] · Enterprise · 50,000+ URLs $[X] | Issue register with owners and checks | /project | $[X] |
| Technical SEO ↗ | Root causes and fix specs | /project | $[X] |
| SEO program ↗ | Analysis, strategy and agreed link and profile work | /month | $500 |
| AI Search & GEO ↗ | Prompt set and dated observations | /month | $[X] |
| Guest posts ↗DR20+ $[X] · DR30+ $[X] · DR40+ $[X] · DR50+ $[X] · DR60+ $[X] | Live URL, metrics and anchor report | /link | $[X] |
| Local SEO ↗ | Location pages and profile fixes | /location | $[X] |
Partner discounts by tier
Figures from third-party surveys and guides, as published — check the source and date. Our prices are in section 01.
- 15%off published prices · Starter, 1–2 clientsSource: TopClick partner terms · [CONFIRM]
- 20%off · Growth, 3–9 clients or 3,000+ a monthSource: TopClick partner terms · [CONFIRM]
- 25%off · Scale, 10+ clients or 10,000+ a monthSource: TopClick partner terms · [CONFIRM]
How it’s priced — and what to watch
The same work can be sold four ways. Each has a catch.
| Model | How it works | Good for | Watch out |
|---|---|---|---|
| Resale at your price | You set the client price; we deliver unbranded. | Full control of price and margin. | You carry the client relationship. |
| Wholesale per unit | Audits, links or data bought per piece. | No commitment. | Smaller discount on one-off work. |
| Retainer resale | A monthly program delivered in your brand. | Recurring margin. | 3-month minimum per retainer. |
Why two quotes differ
Ask every vendor how they handle these. The answers explain most of the gap.
- 01Your tierClients signed in the last 12 months.
- 02Service mixRetainers vs one-off work.
- 03ReportingUnbranded or in your brand.
- 04Client callsWhether we join as your team.
Estimate your budget
Pick services and quantities. Starting prices are in USD. TopClick is not VAT-registered.
- 1 × SEO audit · Focused · up to 1,000 URLs1 × $[X]
- Badly hidden logos in “white-label” reports
- No NDA
- Minimums before you have a client
- Delivery you can’t see
Questions about white-label pricing
01How much margin can we make?
You set the client price. Your margin is the difference between your price and ours.
02Is there a minimum?
None to join. 3 months per SEO or AI-search retainer, then month to month.
03Are reports unbranded?
Yes — unbranded or in your brand, with no “powered by”.
04Can you join client calls?
Yes, as your team, on request.
Get a written quote
- 1Send your site — we’ll confirm the scope and price in writing
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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