Problems we solve · 47 problems in 8 areas
What’s going wrong? Start from the problem.
Most people don’t search for a service. They search for what’s broken. Pick what you see — each page lists the signs, the likely causes, checks you can run today and what we’d do.
Diagnose in three stepsStep 1 of 3
1. Where is the problem?
2. What do you see?
01 / All problems
Every problem we solve
Grouped by where it shows up. Each page starts with the signs, so you can tell quickly whether it’s yours.
01 · 9 problems
Traffic and rankings dropped
Updates, migrations, penalties and the slow leaks in between.- Our traffic dropped after a Google updateFind the cause before you change anything.
- Our organic traffic is slowly going downSmall leaks add up. We find each one.
- Our rankings dropped overnightRule out the technical causes first.
- We lost traffic after a site migration or redesignMost of it can be recovered — if you act soon.
- We lost traffic after a domain change or rebrandMove the trust, not just the name.
- Rankings are stable, but clicks are fallingWin the click — or the citation.
- Our Google Discover traffic disappearedDiscover is earned story by story.
- We got a manual action from GoogleFix it fully, then ask once.
- We lost our rich results and featured snippetsKnow which features you can still win.
02 · 9 problems
Google doesn’t show us
Indexing, technical and competitive reasons you’re not where you should be.- Our website isn’t showing up on GoogleFirst: is Google allowed in?
- Our pages aren’t being indexedGoogle read them and said no — or never read them.
- We’re stuck on page twoThe last few positions take different work.
- Competitors outrank usSee exactly what they have that you don’t.
- Our own pages compete with each otherOne page per question.
- Google can’t see our JavaScript siteWhat isn’t in the HTML may not exist for crawlers.
- Our site is slowSpeed is felt by people first.
- Thousands of thin pages are in the indexFewer, better pages.
- The wrong country or language version ranksEach market should land on its own page.
03 · 7 problems
AI search
When ChatGPT, Perplexity, Gemini or AI Overviews leave you out — or get you wrong.- We don’t show up in ChatGPTBe in the sources it reads.
- AI recommends our competitors, not usFind where their names come from.
- AI says wrong or outdated things about usCorrect the source, not the chatbot.
- We’re visible in one AI engine but not the othersEach engine reads different sources.
- AI crawlers can’t reach our siteDecide on training and search separately.
- Our products don’t appear in AI shopping answersProduct data that agents can read.
- We can’t measure our AI visibilityA fixed prompt set, measured the same way.
04 · 4 problems
Traffic, but no business
When visits don’t turn into leads, sales or the right customers.05 · 5 problems
Local search
Map pack, profiles, reviews and locations.- We’re not in the Google Maps top threeRelevance, distance and prominence.
- Our Google Business Profile was suspendedFix the cause, then appeal once.
- Negative or fake reviews are hurting usAnswer every review; report the fake ones.
- Some of our locations don’t show upEvery location managed as its own business.
- Our business details are wrong across directoriesOne name, one address, one number.
06 · 5 problems
Links and reputation
Toxic or lost links, links that didn’t work, hacks and bad brand results.- We have toxic backlinks — or a negative SEO attackMost spam is ignored. Some isn’t.
- We’re losing backlinksReclaim what you earned.
- We paid for links and nothing changedLinks can’t fix the wrong page.
- Bad results show up when people search our nameGive searchers better pages to find.
- Our site was hacked with spam pagesClean, secure, then reindex.
07 · 5 problems
Agency, team and reporting
When the agency, the team or the reporting isn’t working.- Our SEO agency isn’t deliveringJudge by what shipped, not by the report.
- We want to switch agencies without losing rankingsTake your accounts, data and links with you.
- We can’t prove SEO ROI to managementReport decisions and money, not rankings.
- Our team has no SEO leadSenior direction, without a full-time hire.
- We don’t know where to startFive issues, in order, with a price.
08 · 3 problems
Starting or growing
New sites, big competitors and new markets.Not on the list?Describe what you see. We’ll tell you what we think it is — and what we’d check first.The free snapshot covers search and AI answers, checked by a person, in two business days.
Get my free snapshot ↗Start here
Tell us what’s going wrong
- 1Send your site and what you see — we reply with the likely cause
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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