Problem · AI search
We’re visible in one AI engine but not the others. Each engine reads different sources.
ChatGPT mentions you, but Perplexity never cites your site and Gemini skips you. Each engine retrieves from different places, so visibility in one doesn’t carry over.
Is this you?Signs we usually see
- Mentioned in ChatGPT but not in Perplexity or Gemini
- AI Overviews never link to you
- Copilot answers cite different sources
- Your site is never a numbered citation in Perplexity
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Run one prompt everywhereAsk the same 5 questions on ChatGPT, Perplexity, Gemini, Copilot and Google.
- Check crawler access by enginerobots.txt rules for OAI-SearchBot, PerplexityBot, Googlebot and Bingbot.
- Check BingIs your site verified and indexed in Bing Webmaster Tools?
Cross-engine comparability matrix
Keep prompts and buyer intent stable while recording engine, mode, account context and whether live search ran.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Run one prompt everywhere | Ask the same 5 questions on ChatGPT, Perplexity, Gemini, Copilot and Google. A source visible in one retrieval ecosystem may be absent or inaccessible in another. | Different products, locations and personalisation can make superficially identical prompts incomparable. |
| Check crawler access by engine | robots.txt rules for OAI-SearchBot, PerplexityBot, Googlebot and Bingbot. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Crawler blocked for one engine | A rule that blocks one bot but not others. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Report engine-specific observations with their collection conditions instead of combining them into a universal rank. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Cross-engine comparability matrix
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Keep prompts and buyer intent stable while recording engine, mode, account context and whether live search ran.
- Decisive observation
- A source visible in one retrieval ecosystem may be absent or inaccessible in another.
- Alternative explanation
- Different products, locations and personalisation can make superficially identical prompts incomparable.
- Acceptance evidence
- Report engine-specific observations with their collection conditions instead of combining them into a universal rank.
- Supporting check
- Is your site verified and indexed in Bing Webmaster Tools?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Keep prompts and buyer intent stable while recording engine, mode, account context and whether live search ran.
- A source visible in one retrieval ecosystem may be absent or inaccessible in another.
- Report engine-specific observations with their collection conditions instead of combining them into a universal rank.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Crawler blocked for one engineA rule that blocks one bot but not others.
- Not indexed in BingCopilot relies on Bing; weak Bing coverage means fewer citations.
- Weak Google rankingsAI Overviews and Gemini draw heavily on Google results.
- Different source mixEach engine favours different publishers and communities.
- Pages hard to quoteNo short, specific answers near the top of the page.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Engine-by-engine baselineMentions and citations per engine.
- Step 02Fix access and indexingBots, Bing and Google coverage.
- Step 03Target each source mixMentions where each engine looks.
- Step 04Track separatelyOne line per engine in every report.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Perplexity SEO ↗Become one of the sources Perplexity cites for your buyers’ questions.From $[X] /monthRequest
Gemini SEO ↗Show up in Gemini answers, built on strong Google Search foundations.From $[X] /monthRequest
Copilot SEO ↗Appear in Microsoft Copilot answers, starting with your Bing foundations.From $[X] /monthRequest
AI visibility monitoring ↗Mentions, citations and share of voice in AI answers, tracked against competitors.From $[X] /monthRequest
05 / Questions
Questions about this problem
01Which engine matters most?
It depends on your buyers. We look at where your audience asks, and track all major engines anyway.
02Does Bing really matter?
For Copilot and some other assistants, yes. Bing Webmaster Tools takes an hour to set up and is often overlooked.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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