Problem · AI search
AI says wrong or outdated things about us. Correct the source, not the chatbot.
An AI assistant quotes old prices, a product you discontinued, the wrong founder or a past incident as if it were current. Answers repeat what their sources say, so the fix is in the sources.
Is this you?Signs we usually see
- Old prices or plans quoted as current
- Discontinued products recommended
- Wrong location, founders or company size
- An old incident presented as recent
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- List the errorsAsk about your company on each engine and write down every wrong fact.
- Trace the sourceWhere answers cite sources, open them. Which pages still say the old thing?
- Check your own siteDo old pages, PDFs or press releases still state outdated facts?
Brand correction provenance sheet
Write the exact incorrect statement beside the authoritative current company record and any source the answer cites.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| List the errors | Ask about your company on each engine and write down every wrong fact. An outdated official page needs a different correction route from an independent directory or uncited model answer. | Editing your website cannot force every model to forget or replace an old fact immediately. |
| Trace the source | Where answers cite sources, open them. Which pages still say the old thing? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Outdated pages on your own site | Old pricing pages, product pages or PDFs still live. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Record source ownership, correction requests and dated retests without treating one corrected answer as universal resolution. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Brand correction provenance sheet
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Write the exact incorrect statement beside the authoritative current company record and any source the answer cites.
- Decisive observation
- An outdated official page needs a different correction route from an independent directory or uncited model answer.
- Alternative explanation
- Editing your website cannot force every model to forget or replace an old fact immediately.
- Acceptance evidence
- Record source ownership, correction requests and dated retests without treating one corrected answer as universal resolution.
- Supporting check
- Do old pages, PDFs or press releases still state outdated facts?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Write the exact incorrect statement beside the authoritative current company record and any source the answer cites.
- An outdated official page needs a different correction route from an independent directory or uncited model answer.
- Record source ownership, correction requests and dated retests without treating one corrected answer as universal resolution.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Outdated pages on your own siteOld pricing pages, product pages or PDFs still live.
- Stale third-party profilesDirectories, review sites and wikis not updated.
- Inconsistent factsDifferent numbers in different places.
- Old news coverageArticles about past events with no newer context.
- Training data lagModels trained before the change; search-based answers update sooner.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Fact inventoryThe correct facts, and every place they appear.
- Step 02Fix owned sourcesUpdate, redirect or retire outdated pages.
- Step 03Fix third-party sourcesProfiles, directories and listings corrected.
- Step 04Re-checkEach wrong fact re-tested monthly until it is gone.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
AI visibility monitoring ↗Mentions, citations and share of voice in AI answers, tracked against competitors.From $[X] /monthRequest
Reviews & reputation ↗More genuine reviews, timely replies and a plan for what people find when they search your name.From $[X] /monthRequest
AI content optimization ↗Existing pages restructured so AI answers can quote them, and people still read them.From $[X] /pageRequest
05 / Questions
Questions about this problem
01Can we ask OpenAI or Google to correct it?
Some platforms offer feedback options, but answers mostly follow their sources. Fixing the sources is the reliable route.
02How fast do corrections show?
Search-based answers can change within weeks of the sources changing. Answers from a model’s own memory can take longer.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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