Problem · Traffic and rankings dropped
We lost traffic after a domain change or rebrand. Move the trust, not just the name.
A new domain or brand name starts with less recognition, from search engines, AI assistants and people. A planned move keeps most of what the old name earned.
Is this you?Signs we usually see
- Traffic fell after moving to a new domain
- Searches for the old brand name still go elsewhere
- AI assistants still use the old name
- Old backlinks point to redirects or errors
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Check the change of addressDid you use the Change of Address tool in Search Console for the old domain?
- Search the old brandWhat do Google and ChatGPT show when you search the old name?
- Test top backlinksDo links to the old domain redirect to the right new pages?
Domain transition ownership map
Document old and new host access, DNS control, certificate coverage and the intended final hostname.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Check the change of address | Did you use the Change of Address tool in Search Console for the old domain? A domain redirect and an address-change request solve different parts of the move and need separate checks. | Keeping both domains live with conflicting canonical signals can extend the ambiguity. |
| Search the old brand | What do Google and ChatGPT show when you search the old name? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Redirects incomplete | Not every old URL moved to its new equivalent. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Retain the old domain and redirects under named ownership, with renewal and rollback responsibilities recorded. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Domain transition ownership map
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Document old and new host access, DNS control, certificate coverage and the intended final hostname.
- Decisive observation
- A domain redirect and an address-change request solve different parts of the move and need separate checks.
- Alternative explanation
- Keeping both domains live with conflicting canonical signals can extend the ambiguity.
- Acceptance evidence
- Retain the old domain and redirects under named ownership, with renewal and rollback responsibilities recorded.
- Supporting check
- Do links to the old domain redirect to the right new pages?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Document old and new host access, DNS control, certificate coverage and the intended final hostname.
- A domain redirect and an address-change request solve different parts of the move and need separate checks.
- Retain the old domain and redirects under named ownership, with renewal and rollback responsibilities recorded.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Redirects incompleteNot every old URL moved to its new equivalent.
- Old brand still everywhereProfiles, directories and reviews still use the old name.
- No change of address signalSearch Console was not told about the move.
- Brand demand resetPeople don’t yet search for the new name.
- Entity confusionSearch engines and AI assistants don’t connect the old and new names.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Map and redirectEvery old URL with value redirected one-to-one.
- Step 02Update the brand everywhereProfiles, directories, reviews and sameAs links.
- Step 03Connect the namesBrand facts pages and structured data linking old to new.
- Step 04Rebuild demandPR and mentions for the new name.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
SEO migration ↗URL changes reviewed before launch, so rankings survive the move.From $[X] /projectRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
05 / Questions
Questions about this problem
01Should we keep the old domain?
Yes. Keep it registered and redirecting for years, links and bookmarks keep pointing at it.
02How do we get AI assistants to use the new name?
By making the new name consistent everywhere they read from: your site, profiles, directories and press. We track the change prompt by prompt.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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