Problem · Traffic and rankings dropped
We lost our rich results and featured snippets. Know which features you can still win.
Stars, FAQs, how-to steps and featured snippets made your listing stand out. Some features changed eligibility; others disappear when markup or content breaks.
Is this you?Signs we usually see
- Stars, FAQs or product details no longer show
- A featured snippet now shows another site
- Search Console reports markup errors
- CTR fell without a ranking change
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Check enhancement reportsSearch Console lists structured data types and errors for your site.
- Test a pageRun key URLs through the Rich Results Test.
- Check eligibilitySome features, like FAQ results, are now shown only for certain sites.
Search appearance validation matrix
Group affected URLs by structured-data type, visible content and the appearance that disappeared.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Check enhancement reports | Search Console lists structured data types and errors for your site. A markup error, an eligibility restriction and an ordinary presentation change require separate responses. | Passing a syntax test never guarantees a rich result or a featured snippet. |
| Test a page | Run key URLs through the Rich Results Test. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Eligibility changed | Google limited or retired some rich results, such as FAQ and how-to results for most sites. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Retest valid eligible markup against visible page facts and retain before-and-after examples. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Search appearance validation matrix
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Group affected URLs by structured-data type, visible content and the appearance that disappeared.
- Decisive observation
- A markup error, an eligibility restriction and an ordinary presentation change require separate responses.
- Alternative explanation
- Passing a syntax test never guarantees a rich result or a featured snippet.
- Acceptance evidence
- Retest valid eligible markup against visible page facts and retain before-and-after examples.
- Supporting check
- Some features, like FAQ results, are now shown only for certain sites.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Group affected URLs by structured-data type, visible content and the appearance that disappeared.
- A markup error, an eligibility restriction and an ordinary presentation change require separate responses.
- Retest valid eligible markup against visible page facts and retain before-and-after examples.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Eligibility changedGoogle limited or retired some rich results, such as FAQ and how-to results for most sites.
- Markup brokeA template change removed or invalidated structured data.
- Markup doesn’t match the pageReviews or prices in markup that aren’t visible on the page.
- Better answer elsewhereAnother page answers the snippet question more directly.
- Manual action for structured dataRare, but listed in Search Console when it happens.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Audit markupEvery template, every structured data type, validated.
- Step 02Fix and alignMarkup that matches what users see.
- Step 03Win snippets backConcise answers in the right format for the query.
- Step 04MonitorEnhancement reports and snippet ownership, tracked.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Content refresh ↗Pages that used to rank, updated with current facts, intent and internal links.From $[X] /pageRequest
05 / Questions
Questions about this problem
01Should we remove FAQ markup now?
It no longer earns FAQ results for most sites, but it does no harm. Keep the questions on the page, they still help readers and AI answers.
02Do stars still show for reviews?
For many product and business types, yes, if the markup follows Google’s review guidelines and the reviews are visible on the page.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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