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Service · Content

Content refresh. Pages that used to work, brought back.

Pages that used to rank, updated with current facts, intent and internal links.

Refresh list and updated pages[X] days per pageScope and price in writing
Price and timelineFrom$[X]/pageTypical $[X]-$[Y] · TopClick is not VAT-registered · [X] days per page
  • Refresh list
  • Updated pages
  • Change log
  • Re-check
Request this service ↗What affects the price →
01 / When it fits

When it fits

Three situations where this is the right first step, and when to start somewhere else.

01Pages that used to rank are sliding
02Facts, prices or screenshots are out of date
03AI assistants cite newer pages from competitors
Start somewhere else if:you need new pages → SEO contentyou want a full plan → SEO strategy
02 / What you get

What you get

Named deliverables and the working files behind them. Ownership and usage terms are agreed for each scope.

01Refresh listPages ranked by lost traffic and business value.
02Updated pagesFacts, intent, examples and internal links brought up to date.
03Change logWhat changed on each page, and why.
04Re-checkPages checked [X] weeks after update.
What we need from youBefore we start
  • The current page, valid source material and a dated query or conversion baseline.
  • A factual reviewer who can distinguish obsolete claims from still-useful detail.
We request authorised account access. Keep your passwords private.
03 / How it runs

How it runs

Typical stages for a mid-sized project. Your scope states the exact dates.

  1. Scope01Refresh change-and-preservation logIdentify the obsolete facts, missing decision evidence and declining query cohorts on an existing page.
  2. Verify02Acceptance evidenceThe revision preserves valid information and records substantive changes with a comparison baseline.
  3. Review03Boundaries and dependenciesChanging publication dates or adding words does not establish a meaningful content improvement.
Sample recordIllustrativeRefresh
Page
/guide-to-x/
Lost
[−X%] clicks in 12 months
Cause
Outdated stats; intent shifted
Changes
New data, comparison table
Re-check
[DATE]
The format of one entry in your deliverable. Not client data.
04 / Price and scope

Price and scope

Starting prices in USD. TopClick is not VAT-registered. The final scope and price are fixed in writing before work starts.

TopClick is not VAT-registered
Content refreshFrom$[X]/pageTypical $[X]-$[Y] · TopClick is not VAT-registered
You get
Refresh list and updated pages
Timeline
[X] days per page
Billed
Per page
Scope, deliverables and price agreed in writing before work startsRequest a quote ↗
What affects the price
  1. 01Extent of factual revision and the preservation checks needed for established information.
Included
  • Refresh list
  • Updated pages
  • Change log
  • Re-check
  • A named lead and a kickoff call
  • A dated baseline before work starts
  • A walkthrough of the results with your team
Not included, quoted separately
  • New pages
  • Design changes
  • Link building

Base prices in USD; EUR and GBP displays are indicative. Payment, pause and external-cost terms.

05 / Questions

Questions about Content refresh

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01Isn’t it better to write new pages?

Often not. A page with history and links usually recovers faster than a new one ranks.

02Do you change URLs?

Rarely, and only with redirects and a reason.

03How do you pick pages?

Lost clicks, business value and how much has changed since the page was written.

04How is the price fixed?

Scope, deliverables and price are agreed in writing before work starts. The starting price is the floor; your quote depends on the factors on this page.

05Can we start small?

Yes, start with the free snapshot or a smaller first scope, and expand once you have seen the work.

Start here

Request Content refresh

  1. 1Send your site and what you need
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
Enter a full address, e.g. site.com
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