Problem · Links and reputation
Bad results show up when people search our name. Give searchers better pages to find.
Search your company name and the first page shows an old complaint, a negative article or a competitor’s ad. Buyers check you by name before they call.
Is this you?Signs we usually see
- Negative articles or threads on page one for your name
- Old reviews dominate brand results
- Competitors appear for your brand
- AI assistants repeat the negative story
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Search your name logged outNote every result on page one and what it says.
- Search name + “reviews” and “scam”See what buyers see when they check you.
- Ask AI about youWhat do ChatGPT and Gemini say about your company?
Branded result response matrix
Classify each result by ownership, factual accuracy, customer harm and the response route available.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Search your name logged out | Note every result on page one and what it says. A false factual statement, legitimate criticism and an outdated owned profile require different actions. | Search-result suppression cannot be guaranteed and criticism cannot be treated as automatically removable. |
| Search name + “reviews” and “scam” | See what buyers see when they check you. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Few strong owned pages | Little for search engines to show except third parties. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Record the source, exact issue and authorised correction or response, with legal questions escalated to qualified counsel. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Branded result response matrix
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Classify each result by ownership, factual accuracy, customer harm and the response route available.
- Decisive observation
- A false factual statement, legitimate criticism and an outdated owned profile require different actions.
- Alternative explanation
- Search-result suppression cannot be guaranteed and criticism cannot be treated as automatically removable.
- Acceptance evidence
- Record the source, exact issue and authorised correction or response, with legal questions escalated to qualified counsel.
- Supporting check
- What do ChatGPT and Gemini say about your company?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Classify each result by ownership, factual accuracy, customer harm and the response route available.
- A false factual statement, legitimate criticism and an outdated owned profile require different actions.
- Record the source, exact issue and authorised correction or response, with legal questions escalated to qualified counsel.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Few strong owned pagesLittle for search engines to show except third parties.
- Old unresolved issuesComplaints with no public reply or update.
- Weak profilesSocial and directory profiles missing or empty.
- Fresh negative coverageNews or threads with high engagement.
- Competitor activityAds or comparison pages using your name.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Map brand resultsEvery result for your name and key variations.
- Step 02Strengthen owned assetsAbout, team, press and profile pages that deserve to rank.
- Step 03Respond honestlyPublic replies and updates where there was a real problem.
- Step 04TrackBrand results and AI answers, monthly.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Reviews & reputation ↗More genuine reviews, timely replies and a plan for what people find when they search your name.From $[X] /monthRequest
Press release distribution ↗Your news written as a release and sent to newswires and niche media.From $[X] /releaseRequest
What we won’t doWe don’t create fake sites or fake reviews to push results down.
05 / Questions
Questions about this problem
01Can you remove negative articles?
Only the publisher or a legal process can remove lawful content. We help you build better results and respond, we don’t create fake content to bury real criticism.
02How long does it take?
Usually months. Brand results change as new pages earn trust and links.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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