Problem · Links and reputation
We’re losing backlinks. Reclaim what you earned.
Links to your best pages disappear: pages deleted, sites redesigned, links changed. Lost links mean lost authority, and many can be recovered.
Is this you?Signs we usually see
- Referring domains falling month after month
- Links point to pages that now return 404
- Rankings slipping for linked pages
- Partners redesigned and dropped your link
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Find broken linked pagesList your URLs that have backlinks but return 404 or redirect chains.
- Check lost linksIn a link tool, filter lost links in the last 6 months by authority.
- Search unlinked mentionsSearch your brand name for articles that mention you without a link.
Lost-link destination recovery map
Distinguish removed publisher links from links lost because your own destination broke or changed.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Find broken linked pages | List your URLs that have backlinks but return 404 or redirect chains. A valuable old URL returning an error may be recoverable through a relevant destination or restored content. | Recreating every missing backlink can waste effort where the referring page had no relevant audience. |
| Check lost links | In a link tool, filter lost links in the last 6 months by authority. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Your own deleted pages | Pages with links removed without redirects. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Record previous and current destinations, publisher context and the chosen restoration or outreach action. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Lost-link destination recovery map
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Distinguish removed publisher links from links lost because your own destination broke or changed.
- Decisive observation
- A valuable old URL returning an error may be recoverable through a relevant destination or restored content.
- Alternative explanation
- Recreating every missing backlink can waste effort where the referring page had no relevant audience.
- Acceptance evidence
- Record previous and current destinations, publisher context and the chosen restoration or outreach action.
- Supporting check
- Search your brand name for articles that mention you without a link.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Distinguish removed publisher links from links lost because your own destination broke or changed.
- A valuable old URL returning an error may be recoverable through a relevant destination or restored content.
- Record previous and current destinations, publisher context and the chosen restoration or outreach action.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Your own deleted pagesPages with links removed without redirects.
- Site migrationsYour URLs changed and links now break.
- Linking sites changedRedesigns, cleanups or expired content.
- Paid links expiredPlacements that were never permanent.
- Mentions without linksCoverage that never linked in the first place.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Recover internal lossesRedirect every linked URL that broke.
- Step 02Reclaim external linksPolite requests to fix or restore links.
- Step 03Convert mentionsAsk for links where you are already mentioned.
- Step 04Replace and growNew links from relevant sites.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Link audit & penalty recovery ↗Toxic links, manual actions and negative-SEO attacks found and cleaned up.From $[X] /projectRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
Guest posts ↗Articles on real sites in your niche, each with a link to the page that needs it.From $[X] /linkRequest
05 / Questions
Questions about this problem
01Is losing some links normal?
Yes. Every site loses links over time. The question is whether you lose them faster than you earn them.
02Do you replace links you placed?
Placements we arrange are logged with dates and checked after they go live. Our replacement terms are in our link standards.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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