Problem · AI search
We don’t show up in ChatGPT. Be in the sources it reads.
Buyers ask ChatGPT which product or provider to choose, and your name isn’t in the answer. AI answers draw on sources you can influence: your site, reviews, lists and communities.
Is this you?Signs we usually see
- Your brand isn’t named for “best X for Y” prompts
- ChatGPT knows little or nothing about your company
- Competitors are named, with links
- Your site is never among the cited sources
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Ask the buying questionsRun 10 prompts your buyers would ask, with search on. Note who is named and which sources are linked.
- Check crawler accessDoes robots.txt allow OAI-SearchBot? Is the main text in the page HTML?
- Ask about yourselfAsk “What is [your company]?” and compare the answer with your real facts.
ChatGPT retrieval observation log
Record buying prompts, session context, search availability and linked sources before changing site content.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Ask the buying questions | Run 10 prompts your buyers would ask, with search on. Note who is named and which sources are linked. A missing citation in one answer needs replication before it becomes a category-wide visibility claim. | Search-enabled answers and model-memory answers are different observations and cannot share one denominator. |
| Check crawler access | Does robots.txt allow OAI-SearchBot? Is the main text in the page HTML? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Not in the cited sources | You’re missing from the review sites, lists and threads answers draw on. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Retain prompt text, answer capture and source URLs; propose source improvements without promising selection. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
ChatGPT retrieval observation log
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Record buying prompts, session context, search availability and linked sources before changing site content.
- Decisive observation
- A missing citation in one answer needs replication before it becomes a category-wide visibility claim.
- Alternative explanation
- Search-enabled answers and model-memory answers are different observations and cannot share one denominator.
- Acceptance evidence
- Retain prompt text, answer capture and source URLs; propose source improvements without promising selection.
- Supporting check
- Ask “What is [your company]?” and compare the answer with your real facts.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Record buying prompts, session context, search availability and linked sources before changing site content.
- A missing citation in one answer needs replication before it becomes a category-wide visibility claim.
- Retain prompt text, answer capture and source URLs; propose source improvements without promising selection.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Not in the cited sourcesYou’re missing from the review sites, lists and threads answers draw on.
- Unclear brand factsWhat you do, for whom and where isn’t stated plainly and consistently.
- Pages not retrievableCrawlers blocked, or content hidden behind scripts.
- No clear answer pagesNo page directly answers the questions buyers ask.
- Weak demand signalsFew mentions of your brand anywhere outside your site.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01BaselineYour prompt set run on each engine, answers and sources saved.
- Step 02Fix the basicsAccess, brand facts and answer pages on your site.
- Step 03Earn mentionsReviews, lists, PR and communities that answers cite.
- Step 04Re-measure monthlySame prompts, same engines, dated.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
ChatGPT SEO ↗Get mentioned and cited when buyers ask ChatGPT about your category.From $[X] /monthRequest
AI visibility audit ↗A one-off baseline of where you stand in AI answers, with a prioritised plan.From $[X] /projectRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
05 / Questions
Questions about this problem
01Can you guarantee we will be mentioned?
No one can. We measure where you stand, improve the sources answers draw on and report what changed, with dates.
02Is this different from SEO?
It builds on SEO, but the targets differ: mentions and citations in answers, and the third-party sources behind them.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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