Problem · Local search
Our business details are wrong across directories. One name, one address, one number.
Old addresses, previous phone numbers and duplicate listings confuse customers and search engines, and AI assistants repeat them.
Is this you?Signs we usually see
- Old address or phone on directory sites
- Duplicate listings for the same business
- Different business names in different places
- Customers call an old number
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Search your phone numberSearch old and current numbers in quotes and list the sites that show them.
- Search your name and cityNote every directory listing and its details.
- Check the big data sourcesMajor directories and data providers in your country.
Business identity correction queue
Preserve current and previous names, addresses and phone numbers as separate fields with their effective dates.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Search your phone number | Search old and current numbers in quotes and list the sites that show them. A directory entry referring to a former branch needs contextual correction rather than indiscriminate deletion. | Minor punctuation variation is different from a wrong telephone number or a false location. |
| Search your name and city | Note every directory listing and its details. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Moves and rebrands | Old details never updated. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Prioritise customer-impacting errors, record account ownership and retain the submitted correction and observed result. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Business identity correction queue
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Preserve current and previous names, addresses and phone numbers as separate fields with their effective dates.
- Decisive observation
- A directory entry referring to a former branch needs contextual correction rather than indiscriminate deletion.
- Alternative explanation
- Minor punctuation variation is different from a wrong telephone number or a false location.
- Acceptance evidence
- Prioritise customer-impacting errors, record account ownership and retain the submitted correction and observed result.
- Supporting check
- Major directories and data providers in your country.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Preserve current and previous names, addresses and phone numbers as separate fields with their effective dates.
- A directory entry referring to a former branch needs contextual correction rather than indiscriminate deletion.
- Prioritise customer-impacting errors, record account ownership and retain the submitted correction and observed result.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Moves and rebrandsOld details never updated.
- Duplicate listingsCreated by staff, agencies or data providers.
- Data aggregatorsOutdated data pushed to many sites at once.
- Name variationsLtd, LLC, abbreviations and old names.
- Unclaimed listingsNo one controls them.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Audit citationsEvery listing found and checked.
- Step 02Fix and mergeDetails corrected, duplicates removed.
- Step 03Build the important onesKey directories for your country and industry.
- Step 04MonitorPeriodic checks for new errors.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Local citations ↗The same name, address and phone across directories, with duplicates cleaned up.From $[X] /locationRequest
Google Business Profile ↗Profiles that match real services, categories, hours and photos, and stay that way.From $[X] /locationRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Local SEO ↗Location pages and profiles for one site or a multi-location network.From $[X] /locationRequest
05 / Questions
Questions about this problem
01Do citations still matter?
Less than they used to for rankings, but wrong details still cost calls, and AI assistants repeat them.
02How many directories do we need?
Quality over quantity: the main platforms, your country’s key directories and your industry’s.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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