Problem · Local search
Some of our locations don’t show up. Every location managed as its own business.
Your flagship location ranks; the others barely appear. Multi-location businesses need each location set up, linked and reviewed on its own.
Is this you?Signs we usually see
- Some locations get almost no profile views
- Location pages on your site are copies of each other
- Reviews concentrated on one or two locations
- Franchisees manage profiles differently
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Compare locationsProfile views and calls per location for the last 3 months.
- Check location pagesDoes each location have its own page with unique details?
- Check ownershipWho has manager access to each profile?
Location entity reconciliation
Match each real branch to its profile identifier, landing URL, hours and authorised manager.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Compare locations | Profile views and calls per location for the last 3 months. A closed branch, duplicate profile and missing location page require different treatments. | A service area is not automatically an eligible staffed storefront. |
| Check location pages | Does each location have its own page with unique details? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Thin location pages | The same text with the city name swapped. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Record each location's actual status and verify the corrected profile-to-page route without inventing new premises. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Location entity reconciliation
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Match each real branch to its profile identifier, landing URL, hours and authorised manager.
- Decisive observation
- A closed branch, duplicate profile and missing location page require different treatments.
- Alternative explanation
- A service area is not automatically an eligible staffed storefront.
- Acceptance evidence
- Record each location's actual status and verify the corrected profile-to-page route without inventing new premises.
- Supporting check
- Who has manager access to each profile?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Match each real branch to its profile identifier, landing URL, hours and authorised manager.
- A closed branch, duplicate profile and missing location page require different treatments.
- Record each location's actual status and verify the corrected profile-to-page route without inventing new premises.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Thin location pagesThe same text with the city name swapped.
- Inconsistent profilesDifferent categories, names or hours.
- Uneven reviewsSome locations never ask for reviews.
- Missing linksProfiles not linked to their own location page.
- Duplicate or unverified profilesOld profiles competing with the real one.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Audit every locationProfile, page, citations and reviews per location.
- Step 02StandardiseCategories, naming and details across the network.
- Step 03Make pages uniqueReal local details, staff and photos.
- Step 04Report by locationVisibility and calls per location, monthly.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Local SEO ↗Location pages and profiles for one site or a multi-location network.From $[X] /locationRequest
Google Business Profile ↗Profiles that match real services, categories, hours and photos, and stay that way.From $[X] /locationRequest
Local citations ↗The same name, address and phone across directories, with duplicates cleaned up.From $[X] /locationRequest
Enterprise SEO ↗Search work run across many teams, sites and markets, with standards and release checks.From $[X] /monthRequest
05 / Questions
Questions about this problem
01Can one team manage all profiles?
Yes, with central access and clear rules for what local managers can change.
02Should every city have a page?
Only cities where you have a location or genuinely serve customers. Pages for places you don’t serve are thin and risky.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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