Problem · Google doesn’t show us
Competitors outrank us. See exactly what they have that you don’t.
A competitor keeps showing up above you, in Google and in AI answers. The gap is usually specific: pages you don’t have, links you haven’t earned, or facts you haven’t stated.
Is this you?Signs we usually see
- The same competitor appears above you for most target queries
- They rank with pages you don’t have
- They are named in AI answers and you aren’t
- They have more reviews and mentions
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- List shared queriesUse a keyword tool to compare your rankings with theirs.
- Map their pagesWhich page types do they have, comparisons, guides, locations, that you don’t?
- Compare mentionsWhere are they listed, reviewed or quoted that you aren’t?
Query-specific competitor evidence grid
Compare actual competing URLs for a defined query group rather than comparing two whole domains by authority score.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| List shared queries | Use a keyword tool to compare your rankings with theirs. A competitor may answer a buying constraint your page omits even when your article is longer. | Third-party traffic estimates and domain metrics are directional inputs rather than proof of the cause. |
| Map their pages | Which page types do they have, comparisons, guides, locations, that you don’t? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Content gap | Pages for queries you don’t cover at all. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Keep observable content, result format and linking differences distinct from hypotheses requiring a test. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Query-specific competitor evidence grid
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Compare actual competing URLs for a defined query group rather than comparing two whole domains by authority score.
- Decisive observation
- A competitor may answer a buying constraint your page omits even when your article is longer.
- Alternative explanation
- Third-party traffic estimates and domain metrics are directional inputs rather than proof of the cause.
- Acceptance evidence
- Keep observable content, result format and linking differences distinct from hypotheses requiring a test.
- Supporting check
- Where are they listed, reviewed or quoted that you aren’t?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Compare actual competing URLs for a defined query group rather than comparing two whole domains by authority score.
- A competitor may answer a buying constraint your page omits even when your article is longer.
- Keep observable content, result format and linking differences distinct from hypotheses requiring a test.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Content gapPages for queries you don’t cover at all.
- Authority gapMore relevant links and mentions.
- Better pagesMore specific, more current, easier to use.
- Brand demandMore people search for them by name.
- Local signalsFor local queries: profile, reviews and proximity.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Gap analysisQueries, pages, links and mentions, theirs vs yours.
- Step 02PlanThe gaps worth closing first, by value and effort.
- Step 03Close the gapsNew pages, upgraded pages, links and mentions.
- Step 04Benchmark monthlyYour share of rankings and AI answers vs theirs.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Keyword & competitor research ↗The searches worth winning and the gaps competitors leave open.From $[X] /projectRequest
SEO content ↗Pages built on a reader decision, evidence and a concrete example.From $[X] /pageRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
05 / Questions
Questions about this problem
01Can you copy what they do?
We learn from it, but copying rarely wins. The aim is a better answer, not the same one.
02What if they use spammy tactics?
Spam often wins for a while and then drops. We don’t match it; we build what lasts, and you can report spam to Google.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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