Problem · Google doesn’t show us
Our website isn’t showing up on Google. First: is Google allowed in?
If Google can’t find, crawl or index your site, nothing else matters. The cause is usually simple, and easy to check.
Is this you?Signs we usually see
- Searching your brand name doesn’t show your site
- site:yourdomain.com returns few or no pages
- Search Console is not set up, or shows few indexed pages
- The site is new or recently moved
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Search site:Search site:yourdomain.com. How many pages does Google show?
- Check robots.txtOpen yourdomain.com/robots.txt. Is anything important disallowed?
- Check for noindexView the source of your homepage and look for a noindex tag.
Site discovery decision tree
Test a known canonical page directly, then compare crawl access, indexing status and brand-query discovery.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Search site: | Search site:yourdomain.com. How many pages does Google show? If Google cannot retrieve the page, fix retrieval before buying links or publishing more articles. | A site operator result count is an incomplete diagnostic rather than an exact index inventory. |
| Check robots.txt | Open yourdomain.com/robots.txt. Is anything important disallowed? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Blocked from crawling | robots.txt or a password protects the site. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Document a reachable representative page, its declared canonical and the inspection outcome without guaranteeing inclusion. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Site discovery decision tree
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Test a known canonical page directly, then compare crawl access, indexing status and brand-query discovery.
- Decisive observation
- If Google cannot retrieve the page, fix retrieval before buying links or publishing more articles.
- Alternative explanation
- A site operator result count is an incomplete diagnostic rather than an exact index inventory.
- Acceptance evidence
- Document a reachable representative page, its declared canonical and the inspection outcome without guaranteeing inclusion.
- Supporting check
- View the source of your homepage and look for a noindex tag.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Test a known canonical page directly, then compare crawl access, indexing status and brand-query discovery.
- If Google cannot retrieve the page, fix retrieval before buying links or publishing more articles.
- Document a reachable representative page, its declared canonical and the inspection outcome without guaranteeing inclusion.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Blocked from crawlingrobots.txt or a password protects the site.
- noindex tagsLeft over from development or staging.
- No links to the siteGoogle has no path to discover it.
- Quality or duplicationPages too thin or too similar to be indexed.
- Penalty or security issueListed in Search Console when it applies.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Set up Search ConsoleVerify the site and submit a sitemap.
- Step 02Remove the blocksFix robots.txt, noindex and canonical errors.
- Step 03Give Google reasonsUseful pages and a few links from relevant sites.
- Step 04ConfirmIndexed pages tracked until the site is fully visible.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages, wrong facts in AI answers corrected at the source.From $[X] /projectRequest
Guest posts ↗Articles on real sites in your niche, each with a link to the page that needs it.From $[X] /linkRequest
05 / Questions
Questions about this problem
01How long until a new site appears?
Anywhere from days to a few weeks once Google can crawl it. Ranking well for competitive searches takes much longer.
02Does paying for ads help us get indexed?
No. Ads and organic results are separate systems.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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