Problem · Google doesn’t show us
Google can’t see our JavaScript site. What isn’t in the HTML may not exist for crawlers.
Your site looks fine in a browser, but search engines index blank or partial pages. AI crawlers are even stricter: many don’t run JavaScript at all.
Is this you?Signs we usually see
- Pages are indexed with missing text
- The page source shows little content
- Internal links only work after scripts run
- Rankings fell after moving to a JavaScript framework
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- View sourceOpen view-source: for a key page. Is the main text there?
- Inspect the rendered pageIn Search Console URL Inspection, view the rendered HTML and screenshot.
- Test without JavaScriptDisable JavaScript in your browser. What’s left?
Rendered content parity record
Compare initial HTML, browser-rendered DOM and search inspection output for one representative route per template.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| View source | Open view-source: for a key page. Is the main text there? Missing primary content or links after the renderer runs is a different defect from content absent only in view source. | A successful browser screenshot does not show that crawlers can fetch every required resource. |
| Inspect the rendered page | In Search Console URL Inspection, view the rendered HTML and screenshot. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Client-side rendering only | Content appears only after JavaScript runs. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Record the resource dependencies and confirm meaningful text, crawlable links and canonical signals in the rendered output. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Rendered content parity record
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Compare initial HTML, browser-rendered DOM and search inspection output for one representative route per template.
- Decisive observation
- Missing primary content or links after the renderer runs is a different defect from content absent only in view source.
- Alternative explanation
- A successful browser screenshot does not show that crawlers can fetch every required resource.
- Acceptance evidence
- Record the resource dependencies and confirm meaningful text, crawlable links and canonical signals in the rendered output.
- Supporting check
- Disable JavaScript in your browser. What’s left?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Compare initial HTML, browser-rendered DOM and search inspection output for one representative route per template.
- Missing primary content or links after the renderer runs is a different defect from content absent only in view source.
- Record the resource dependencies and confirm meaningful text, crawlable links and canonical signals in the rendered output.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Client-side rendering onlyContent appears only after JavaScript runs.
- Links without hrefsNavigation built with click handlers instead of links.
- Blocked resourcesScripts or APIs blocked by robots.txt.
- Slow renderingContent loads late or after interaction.
- AI crawlers don’t renderMany AI crawlers read only the raw HTML.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Audit renderingRaw vs rendered HTML for every template.
- Step 02Choose the fixServer-side rendering, pre-rendering or static generation.
- Step 03Fix links and metadataCrawlable links, titles and canonicals in the HTML.
- Step 04VerifySearch and AI crawlers tested after release.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
AI visibility audit ↗A one-off baseline of where you stand in AI answers, with a prioritised plan.From $[X] /projectRequest
SEO migration ↗URL changes reviewed before launch, so rankings survive the move.From $[X] /projectRequest
05 / Questions
Questions about this problem
01Does Google render JavaScript?
Yes, but it can be delayed and incomplete. Content in the initial HTML is the safest.
02Do we need to rebuild the site?
Usually not. Most frameworks support server-side rendering or pre-rendering; we work with your developers on the change.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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