Problem · Google doesn’t show us
The wrong country or language version ranks. Each market should land on its own page.
Visitors in Germany land on your US page; Spanish speakers get the English site. Hreflang, content and signals need to agree for search engines to show the right version.
Is this you?Signs we usually see
- Visitors land on the wrong country version
- Search Console shows hreflang errors
- Country pages rank in the wrong market
- Local prices or currency shown to the wrong audience
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Check hreflang return tagsDoes each version link to all the others, and do they link back?
- Search from the marketUse a VPN or local search settings to check which version ranks.
- Compare the versionsAre country pages different enough, prices, currency, contact details?
Locale routing reconciliation
Map each URL to its intended language, market, canonical and reciprocal alternate cluster.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Check hreflang return tags | Does each version link to all the others, and do they link back? A country-specific price or delivery offer may justify a separate page even where the language is shared. | Hreflang is a signal and does not force a particular URL to rank for every searcher. |
| Search from the market | Use a VPN or local search settings to check which version ranks. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Missing or broken hreflang | No return tags, wrong codes, non-canonical URLs. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Check resolved URLs and return annotations, keeping user-selected locale links separate from automatic location assumptions. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Locale routing reconciliation
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Map each URL to its intended language, market, canonical and reciprocal alternate cluster.
- Decisive observation
- A country-specific price or delivery offer may justify a separate page even where the language is shared.
- Alternative explanation
- Hreflang is a signal and does not force a particular URL to rank for every searcher.
- Acceptance evidence
- Check resolved URLs and return annotations, keeping user-selected locale links separate from automatic location assumptions.
- Supporting check
- Are country pages different enough, prices, currency, contact details?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Map each URL to its intended language, market, canonical and reciprocal alternate cluster.
- A country-specific price or delivery offer may justify a separate page even where the language is shared.
- Check resolved URLs and return annotations, keeping user-selected locale links separate from automatic location assumptions.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Missing or broken hreflangNo return tags, wrong codes, non-canonical URLs.
- Near-identical versionsPages that differ only by flag or currency.
- Automatic redirects by IPCrawlers and users forced to one version.
- Canonical conflictsVersions canonicalised to one market.
- Weak local signalsNo local links, addresses or language.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Audit international setuphreflang, canonicals, redirects and sitemaps.
- Step 02DifferentiateLocal content, prices and details per market.
- Step 03Fix and validateCorrect codes and return links across all versions.
- Step 04Track by marketRankings and landing pages per country.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
International SEO ↗Content planned for several countries and languages without pages competing.From $[X] /projectRequest
Multilingual outreach ↗Links and mentions on local-language sites in Europe, LATAM and the Gulf.From $[X] /linkRequest
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
05 / Questions
Questions about this problem
01Do we need separate domains per country?
Not necessarily. Subfolders work well for most businesses and are easier to maintain.
02Can one English page serve the UK, US and Australia?
Yes, if the content is the same. Separate pages make sense only where prices, rules or terms differ.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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