Problem · Starting or growing
We’re expanding to a new country. Local from day one.
A new market means new searches, a new language or dialect, new competitors and new rules. Translating your site isn’t enough.
Is this you?Signs we usually see
- Launching a new country site or language version
- Planning to translate existing pages
- No local links, reviews or mentions
- Unsure about domains, folders and hreflang
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Check local demandSearch volume for your main terms in the local language.
- See who ranks locallySearch from the market. Are the winners local or global brands?
- List local requirementsCurrency, legal pages, payments and contact details.
Market entry dependency register
Validate the offer's actual availability, support language, fulfilment and commercial terms for the target market.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Check local demand | Search volume for your main terms in the local language. Different delivery or eligibility conditions can justify a dedicated page before keyword volume does. | A translated page does not establish a local office, legal eligibility or product-market demand. |
| See who ranks locally | Search from the market. Are the winners local or global brands? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Translation instead of localisation | Words that locals don’t search for. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Agree a market-specific page brief and a native review requirement, then measure a bounded demand test. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Market entry dependency register
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Validate the offer's actual availability, support language, fulfilment and commercial terms for the target market.
- Decisive observation
- Different delivery or eligibility conditions can justify a dedicated page before keyword volume does.
- Alternative explanation
- A translated page does not establish a local office, legal eligibility or product-market demand.
- Acceptance evidence
- Agree a market-specific page brief and a native review requirement, then measure a bounded demand test.
- Supporting check
- Currency, legal pages, payments and contact details.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Validate the offer's actual availability, support language, fulfilment and commercial terms for the target market.
- Different delivery or eligibility conditions can justify a dedicated page before keyword volume does.
- Agree a market-specific page brief and a native review requirement, then measure a bounded demand test.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Translation instead of localisationWords that locals don’t search for.
- Wrong site structureDomains, folders or redirects that confuse search engines.
- Missing hreflangThe wrong version ranks in each market.
- No local authorityNo links, reviews or press in the market.
- Local rules ignoredAdvertising, privacy or language laws.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Market researchSearches, competitors and requirements, per country.
- Step 02StructureDomains or folders, hreflang and sitemaps set up.
- Step 03LocalisePages written natively by partner editors.
- Step 04Build local authorityLocal links, reviews and PR.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
International SEO ↗Content planned for several countries and languages without pages competing.From $[X] /projectRequest
Multilingual outreach ↗Links and mentions on local-language sites in Europe, LATAM and the Gulf.From $[X] /linkRequest
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
05 / Questions
Questions about this problem
01Which markets do you cover?
Europe, Latin America, Africa and the Gulf, with country pages for each, plus the UK and US.
02Do you translate with AI?
AI writes the first draft. Native-speaker editors we work with as partners then check and rewrite every page before it goes live.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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