Problem · Google doesn’t show us
Our site is slow. Speed is felt by people first.
Slow pages lose visitors before they read a word. Core Web Vitals measure how fast the main content loads, how quickly the page responds and how stable it is.
Is this you?Signs we usually see
- Core Web Vitals report shows “Poor” URLs
- Pages take several seconds to show content on mobile
- The layout jumps while loading
- Buttons respond slowly after a tap
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Open the Core Web Vitals reportIn Search Console, see which page groups fail LCP, INP or CLS.
- Test a templateRun a key page through PageSpeed Insights on mobile.
- Count third-party scriptsList chat widgets, trackers and tag managers on the page.
Template performance trace
Inspect representative page types on mobile with real-user distributions where available and a repeatable laboratory setup.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Open the Core Web Vitals report | In Search Console, see which page groups fail LCP, INP or CLS. A late hero image, a long main-thread task and an unstable component require different fixes. | One high laboratory score does not establish good field INP or performance for every visitor. |
| Test a template | Run a key page through PageSpeed Insights on mobile. | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Heavy images and video | Large files, wrong formats, no lazy loading. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Keep the trace, changed resource and repeat measurement together; separate lab evidence from field results. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Template performance trace
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Inspect representative page types on mobile with real-user distributions where available and a repeatable laboratory setup.
- Decisive observation
- A late hero image, a long main-thread task and an unstable component require different fixes.
- Alternative explanation
- One high laboratory score does not establish good field INP or performance for every visitor.
- Acceptance evidence
- Keep the trace, changed resource and repeat measurement together; separate lab evidence from field results.
- Supporting check
- List chat widgets, trackers and tag managers on the page.
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Inspect representative page types on mobile with real-user distributions where available and a repeatable laboratory setup.
- A late hero image, a long main-thread task and an unstable component require different fixes.
- Keep the trace, changed resource and repeat measurement together; separate lab evidence from field results.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Heavy images and videoLarge files, wrong formats, no lazy loading.
- Too many scriptsThird-party tags slowing the main thread (INP).
- Slow server responseHosting, caching or database issues.
- Layout shiftsImages and ads without reserved space (CLS).
- Bloated themes and pluginsCommon on WordPress sites that grew over years.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Measure real usersField data by template, not just lab scores.
- Step 02Fix the biggest winsImages, caching, scripts, in order of impact.
- Step 03Rebuild where neededTemplates or themes that can’t be fixed.
- Step 04GuardPerformance budgets checked before release.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Site speed optimization ↗Faster pages for real users, LCP, INP and CLS fixed template by template.From $[X] /projectRequest
Technical SEO ↗The causes behind crawl, rendering and indexation problems, found and fixed.From $[X] /projectRequest
WordPress maintenance ↗Updates, backups, security and small fixes by the team that knows your site.From $[X] /monthRequest
WordPress development ↗Custom WordPress sites built by an SEO team: fast, easy to edit and ready to rank.From $[X] /projectRequest
05 / Questions
Questions about this problem
01Will faster pages rank higher?
Page experience is one signal among many; it rarely outweighs relevance. The bigger win is usually more visitors staying and converting.
02Can you fix a WordPress site?
Yes, we develop WordPress in-house, so we can fix themes, plugins and hosting setup directly.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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