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Keyword & competitor research. The searches worth winning, and the gaps.

The searches worth winning and the gaps competitors leave open.

Keyword map and competitor gap list[X weeks]Scope and price in writing
Price and timelineFrom$[X]/projectTypical $[X]-$[Y] · TopClick is not VAT-registered · [X weeks]
  • Keyword map
  • Competitor gap list
  • Demand by market
  • AI question set
Request this service ↗What affects the price →
01 / When it fits

When it fits

Three situations where this is the right first step, and when to start somewhere else.

01You are planning content and don’t know where demand is
02Competitors rank for searches you never targeted
03You are entering a new market or category
Start somewhere else if:you need a page plan → SEO strategyyou only need SERP captures → SERP data
02 / What you get

What you get

Named deliverables and the working files behind them. Ownership and usage terms are agreed for each scope.

01Keyword mapSearches grouped by intent and matched to pages.
02Competitor gap listWhere competitors rank and you don’t, and why.
03Demand by marketVolumes and trends per country and language.
04AI question setThe questions buyers ask AI assistants on the topic.
What we need from youBefore we start
  • The offer priorities, existing keyword evidence and the markets actually served.
  • Access to representative result observations and the pages competing for the selected tasks.
We request authorised account access. Keep your passwords private.
03 / How it runs

How it runs

Typical stages for a mid-sized project. Your scope states the exact dates.

  1. Scope01Query evidence and competitor role matrixEvaluate buyer intents against observed result pages and the existing site's ability to answer them.
  2. Verify02Acceptance evidenceEach opportunity records the query cohort, competing page format, business relevance and evidence gap.
  3. Review03Boundaries and dependenciesTool difficulty scores and traffic estimates do not prove that a particular page will rank or convert.
Sample recordIllustrativeGap
Search
crm for real estate
Volume
[X] / month · US
Competitor
[COMPETITOR] ranks #3
Your page
None
Action
New page
The format of one entry in your deliverable. Not client data.
04 / Price and scope

Price and scope

Starting prices in USD. TopClick is not VAT-registered. The final scope and price are fixed in writing before work starts.

TopClick is not VAT-registered
Keyword & competitor researchFrom$[X]/projectTypical $[X]-$[Y] · TopClick is not VAT-registered
You get
Keyword map and competitor gap list
Timeline
[X weeks]
Billed
Per project
Scope, deliverables and price agreed in writing before work startsRequest a quote ↗
What affects the price
  1. 01Query ambiguity and the number of page-role decisions requiring direct result inspection.
Included
  • Keyword map
  • Competitor gap list
  • Demand by market
  • AI question set
  • A named lead and a kickoff call
  • A dated baseline before work starts
  • A walkthrough of the results with your team
Not included, quoted separately
  • Writing the pages
  • Technical fixes
  • Ongoing rank tracking

Base prices in USD; EUR and GBP displays are indicative. Payment, pause and external-cost terms.

05 / Questions

Questions about Keyword & competitor research

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01Which tools do you use?

Search Console, Ahrefs or Semrush, SERP captures and our own AI answer logs.

02Do we get raw data?

Yes, the full spreadsheet, not just the summary.

03How is this different from SEO strategy?

Research finds the demand. Strategy decides which page answers what, and in which order.

04How is the price fixed?

Scope, deliverables and price are agreed in writing before work starts. The starting price is the floor; your quote depends on the factors on this page.

05Can we start small?

Yes, start with the free snapshot or a smaller first scope, and expand once you have seen the work.

Start here

Request Keyword & competitor research

  1. 1Send your site and what you need
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
Enter a full address, e.g. site.com
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