Problem · Agency, team and reporting
We don’t know where to start. Five issues, in order, with a price.
SEO, GEO, AEO, links, content, technical fixes, every vendor says theirs comes first. The right start depends on your site, your market and your goal.
Is this you?Signs we usually see
- Conflicting advice from different vendors
- A long audit with hundreds of issues and no order
- Unsure whether AI search matters for you
- A limited budget and no idea how to spend it
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Write down the goalLeads, sales, bookings or visibility, in one sentence.
- Check the basicsSearch Console set up? Key pages indexed?
- Ask one AI assistantAsk for the best options in your category. Are you there?
First-scope decision brief
Start from a business objective, the page population involved and access to evidence you can actually inspect.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Write down the goal | Leads, sales, bookings or visibility, in one sentence. A broken enquiry route takes priority over increasing traffic to the same failure. | An initial snapshot is a bounded observation and cannot establish every cause or a complete growth forecast. |
| Check the basics | Search Console set up? Key pages indexed? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| Too many options | Every channel and tactic sounds urgent. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | Choose one verified constraint, an accountable owner and an acceptance check before expanding the programme. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
First-scope decision brief
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Start from a business objective, the page population involved and access to evidence you can actually inspect.
- Decisive observation
- A broken enquiry route takes priority over increasing traffic to the same failure.
- Alternative explanation
- An initial snapshot is a bounded observation and cannot establish every cause or a complete growth forecast.
- Acceptance evidence
- Choose one verified constraint, an accountable owner and an acceptance check before expanding the programme.
- Supporting check
- Ask for the best options in your category. Are you there?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Start from a business objective, the page population involved and access to evidence you can actually inspect.
- A broken enquiry route takes priority over increasing traffic to the same failure.
- Choose one verified constraint, an accountable owner and an acceptance check before expanding the programme.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- Too many optionsEvery channel and tactic sounds urgent.
- Audits without prioritiesLists of issues without impact or effort.
- Unclear goalsNo agreed definition of success.
- Budget uncertaintyNo sense of what things cost.
- Fear of wasting moneyPast spend that didn’t work.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Free snapshotYour top five issues and how you appear in AI answers.
- Step 02Written first scopeWhat to do first, with a price.
- Step 03Start smallOne clear project before any retainer.
- Step 04Decide togetherReview results, then choose the next step.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
Keyword & competitor research ↗The searches worth winning and the gaps competitors leave open.From $[X] /projectRequest
AI visibility audit ↗A one-off baseline of where you stand in AI answers, with a prioritised plan.From $[X] /projectRequest
05 / Questions
Questions about this problem
01Is the snapshot really free?
Yes. Five issues, a check of your AI answers and a written first scope, with no obligation.
02Do we need a retainer?
No. Many clients start with one project and decide afterwards.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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