Problem · Agency, team and reporting
Our SEO agency isn’t delivering. Judge by what shipped, not by the report.
Months of invoices, monthly reports full of charts, and you can’t say what changed. A second opinion starts with what was actually done and what it achieved.
Is this you?Signs we usually see
- Reports show activity, not results
- You don’t know what was changed on your site
- No written plan with priorities and dates
- Rankings or leads flat for 6 months or more
01 / Quick checks
Three checks you can run today
Each takes minutes. Together they tell you whether this page is about your problem.
- Ask for the change logWhat exactly was changed, published or built, with dates?
- Check what you ownDo you have admin access to Search Console, analytics and every account?
- Compare to the planWhat was promised at the start, and what happened?
Work-to-outcome reconciliation
Compare the agreed scope with dated changes, accessible working files and business reporting.
| Situation to check | Proposed scope | Boundary |
|---|---|---|
| Ask for the change log | What exactly was changed, published or built, with dates? Missing delivery evidence is different from completed work whose search outcome has not yet materialised. | A ranking chart alone neither proves that agreed work happened nor establishes misconduct. |
| Check what you own | Do you have admin access to Search Console, analytics and every account? | Keep an unchanged comparison sample so this check can distinguish the proposed cause from unrelated variation. |
| No clear strategy | Activity without priorities. | Treat this as a hypothesis until the affected URL or account evidence supports it. |
| Ready to commission a fix | List accepted deliverables, disputed items and unresolved hypotheses before choosing corrective work or a supplier change. | [CONFIRM: access, scope, owner, fee and review date before work begins.] |
Work-to-outcome reconciliation
Illustrative blank specification. This is a diagnostic structure, not a client result.
- Affected population
- Compare the agreed scope with dated changes, accessible working files and business reporting.
- Decisive observation
- Missing delivery evidence is different from completed work whose search outcome has not yet materialised.
- Alternative explanation
- A ranking chart alone neither proves that agreed work happened nor establishes misconduct.
- Acceptance evidence
- List accepted deliverables, disputed items and unresolved hypotheses before choosing corrective work or a supplier change.
- Supporting check
- What was promised at the start, and what happened?
- Approval
- [CONFIRM: accountable owner and authorised next step.]
What the first handover should make clear
- Compare the agreed scope with dated changes, accessible working files and business reporting.
- Missing delivery evidence is different from completed work whose search outcome has not yet materialised.
- List accepted deliverables, disputed items and unresolved hypotheses before choosing corrective work or a supplier change.
- The original observations, unresolved questions and any client access needed for the next scope.
02 / Likely causes
What usually causes it
In the order we usually check them. Most cases have more than one.
- No clear strategyActivity without priorities.
- Wrong workEffort on tasks that don’t move results.
- Low-quality links or contentVolume over value.
- Implementation blockedRecommendations that never got shipped.
- Unrealistic goalsTargets that didn’t match budget or competition.
03 / What we do
How we fix it
Four steps, in order. You see the evidence and the plan before anything changes on your site.
- Step 01Independent auditWhat was done, what it achieved and what was missed.
- Step 02Written planPriorities, owners, dates and prices.
- Step 03Visible workA dated log of every change and placement.
- Step 04Monthly decisionsReports that end in what to do next.
04 / Services
Services that fix it
Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.
TopClick is not VAT-registered
SEO consulting ↗Advice on architecture, hard diagnostics and upcoming releases.From $[X] /hourRequest
SEO reporting ↗Work done, search signals and business results tracked as separate measures.From $[X] /monthRequest
05 / Questions
Questions about this problem
01Will you tell us if our agency is doing fine?
Yes. Sometimes the work is right and needs time, we’ll say so in writing.
02Can you work alongside our current agency?
Yes, as auditors or consultants, or on a specific area like AI search or links.
03Where do we start?
With the free snapshot: we check your site for this problem, confirm the likely cause and send a written first scope with a price.
Start here
Check your site for this
- 1Send your site — we confirm the cause and where we would start
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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