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Link building · Crypto & Web3

Link building for crypto and Web3 companies. Match the reference to the correct entity.

Crypto link work needs a precise statement of which product or entity a publisher would reference. This scope checks the proposed source, destination and claim boundary before outreach. It records commercial relationships and the client’s approved market context, without using a placement as proof of regulatory permission, security or investment merit.

At a glance
Service
Link building
Industry
Crypto & Web3
From
$[X] /link
Reporting
[CONFIRM: reporting cadence and log]
Rules
Regulated — see FAQ
TopClick is not VAT-registered. Scope and price in writing before work starts.
01 / What’s different

What changes for crypto and Web3 companies

The same method as every link building project. These are the parts we plan differently here.

  1. Entity before mentionThe protocol, operating company and token may need different destinations.
  2. Source evidenceA technical reference requires a current document and an owner who permits release.
  3. Commercial claritySponsorship and independent coverage have different evidence and disclosure needs.
02 / Where we work

Sources for a defined crypto reference

Start with the fact a publisher can verify and the entity to which it belongs.

Source categories

  • Protocol documentation and developer resources
  • Genuine ecosystem relationship listings
  • Reporting that can use an attributable technical source
  • Explicitly commercial placements with reviewed terms
A category does not establish publisher acceptance or permission to promote.

Verification boundaries

  • Correct product and legal entity
  • Current destination and document version
  • Approved market communication
  • Visible commercial basis and observed link treatment
Read our link standards →
03 / How it works

Qualifying a crypto placement

What happens, in order — and what you see at each step.

  1. Step 01Define the entitySeparate the product, protocol and token in the brief.
  2. Step 02Review the claimGet the relevant technical or qualified market approval.
  3. Step 03Assess the sourceMatch its audience and relationship to the proposed reference.
  4. Step 04Check the resultRecord the published wording and link destination.

Crypto placement identity sheet

The reference sheet tracks the identity and claim that a placement actually carries. This record is illustrative and contains no client results.

Decision criteria and limits: Crypto placement identity sheet
Situation to checkProposed scopeBoundary
A source requests a security claimTie the permitted wording to the actual assessed component and version.An audit reference is not a safety guarantee.
A token page is suggested as a targetConfirm that it answers the source’s task and has the required market review.A product citation is not permission to promote a token.
Coverage is sponsoredRecord payment and link qualification in the acceptance brief.Sponsorship must not be described as independent endorsement.
The source names a related entityCheck whether the wording identifies the correct operating relationship.A mention of a similarly named project may not be a valid brand reference.
Illustrative specification

Crypto placement identity sheet

ILLUSTRATIVE specification. Approved scope, fees and review dates remain placeholders.

Referenced entity
[EXACT PRODUCT OR ORGANISATION]
Permitted statement
[APPROVED FACT]
Supporting source
[DOCUMENT VERSION]
Market context
[QUALIFIED REVIEW]
Commercial basis
[RELATIONSHIP]
Published observation
[WORDING AND DESTINATION]

What the first handover should make clear

  • Deliver an entity and destination map before prospecting.
  • Record claim-release permissions for technical material.
  • Separate sponsored items from independent references in reporting.
  • Keep unresolved identity or destination errors visible.
04 / Prices

What you can buy

Starting prices in USD. TopClick is not VAT-registered. Most link building projects combine two or three of these.

TopClick is not VAT-registered
Guest posts ↗Articles on real sites in your niche, each with a link to the page that needs it.From $[X] /linkRequest
Niche edits ↗Links added to existing, already indexed articles on relevant sites.From $[X] /linkRequest
Brand mentions & listicles ↗Placements in “best of” lists, reviews and comparisons that AI answers draw from.From $[X] /placementRequest
Link audit & penalty recovery ↗Toxic links, manual actions and negative-SEO attacks found and cleaned up.From $[X] /projectRequest
More for Crypto & Web3
05 / Questions

Questions about link building for crypto and Web3 companies

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Can an audit earn links by itself?

It may provide a source, but the assessed scope and release permission must remain accurate.

02Can token and product links be counted together?

Keep them identifiable by entity and destination so the report does not hide materially different work.

03What if a publication rejects crypto topics?

Record the eligibility result rather than inventing an accepted opportunity or a placement promise.

04Are sponsorship costs included?

[CONFIRM: commercial scope, media charges and link acceptance terms.]

Start here

Plan your next quarter

  1. 1Send your site — we reply with a written scope and a price
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
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