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Industry · Education, nonprofit & media

SEO for publishers and media sites. Keep the source, correction and archive distinct.

A publisher’s page may be a current report, a corrected article or a historical source. The proposed scope makes those roles clear before changing archives or expanding topic hubs. It connects bylines, source material and update decisions to the newsroom’s process, while keeping syndication and site structure from obscuring the original editorial record.

Prompts we would trackIllustrativeWhat buyers ask AI assistants
  1. “latest news on [topic]”
  2. “what happened at [event]?”
  3. “best [product] of 2026, reviewed”
  4. “[publication] editorial standards”
[CONFIRM: engines, prompt coverage and review process included in the snapshot.]
01 / Challenges

What holds publishers and media sites back

Inspect cases where an updated date or archive page makes the status of an article unclear.

  1. Core updates swing traffic overnight
  2. AI answers summarise without the click
  3. Old articles decay
  4. Crawl wasted on archives and tags
02 / Pages that matter

The page types we build first

Articles report a defined subject. Topic hubs organise useful coverage. Author pages establish attributable responsibility.

  1. Article pagesAuthors, dates and structured data.
  2. Topic hubsEvergreen, updated, linked.
  3. Author pagesCredentials and beats.
  4. ArchivesCrawlable, without waste.

Publisher article-lifecycle sheet

The article-lifecycle sheet gives technical and editorial teams a shared record for updates and distribution. The example is a proposed working record, not evidence of a completed client engagement.

Decision criteria and limits: Publisher article-lifecycle sheet
Situation to checkProposed scopeBoundary
A material correction is madePreserve the newsroom-approved explanation and distinguish the correction from an ordinary freshness update.A changed timestamp does not establish a newly reported story.
An article is syndicatedRecord the distribution relationship and the source identity the publisher intends to preserve.Repeated publication does not make every copy an independent original report.
A topic hub is proposedDefine the reader question and selection logic for the coverage it organises.An automatically generated tag list is not necessarily an editorial overview.
Older coverage still attracts visitsDecide whether it serves a historical task, needs an update or should point to a newer explanation.Traffic alone does not justify rewriting the historical record.
Illustrative specification

Publisher article-lifecycle sheet

ILLUSTRATIVE specification. Client facts and commercial terms require confirmation.

Editorial entity
[ARTICLE OR TOPIC HUB]
Original source
[NEWSROOM RECORD]
Update type
[CORRECTION / REVISION / ARCHIVE]
Distribution
[SYNDICATION ARRANGEMENT]
Responsible editor
[APPROVED OWNER]
Related coverage
[MAINTAINED CONTEXT]

What the first handover should make clear

  • Deliver a URL-class map for articles, authors and archives.
  • Identify duplicate topic hubs that serve the same reader question.
  • Keep factual corrections under editorial control rather than treating them as SEO rewrites.
  • Define search reporting alongside editorial tasks without promising recovery from an algorithm update.
03 / Sources and rules

What search and AI answers draw on

Newsroom source and correction records determine what can be changed or claimed.

Typical sources

  1. Google Search, Discover and News
  2. AI answers that cite publishers
  3. Social platforms and aggregators
  4. Wikipedia and reference sites
  5. Your article and topic pages
Sources differ by market and change over time. Last reviewed [DATE].

Rules we work within

[CONFIRM: editorial ownership, correction policy, distribution rights and byline records.]No invented experts, reviews or statistics. Facts about your product, prices and people are checked by whoever owns them.A summary, not legal advice. Your compliance or legal team has the final say.
04 / Services

Where we usually start

The services that fit this industry best. Scope and price in writing before work starts.

TopClick is not VAT-registered
Technical SEO ↗The causes behind crawl, rendering and indexation problems — found and fixed.From $[X] /projectRequest
Content refresh ↗Pages that used to rank, updated with current facts, intent and internal links.From $[X] /pageRequest
AI visibility monitoring ↗Mentions, citations and share of voice in AI answers, tracked against competitors.From $[X] /monthRequest
Entity & brand facts ↗The same facts about your brand in the knowledge graph, Wikidata and on your own pages — wrong facts in AI answers corrected at the source.From $[X] /projectRequest
05 / Questions

Questions from publishers and media sites

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01Can you show relevant news & publishers experience?

[CONFIRM: relevant engagements, permissioned evidence and the person responsible for this scope.]

02Should old articles be deleted when traffic falls?

Choose their treatment from accuracy, historical value and reader need, not traffic alone.

03Can an archive become a topic guide?

Yes, if editorial selection and a useful explanation are added. A longer list by itself does not change the task.

04Who should approve byline changes?

The newsroom’s responsible editor must decide authorship and correction policy. The agency should not assign invented expertise.

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