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Country · South America · BR

SEO and AI search in Brazil. Where Mercado Livre and Reclame Aqui shape the click.

Search work in Brazilian Portuguese for a market where buyers check marketplaces, instalment prices and a brand’s Reclame Aqui score before they pay.

Brazil at a glance
Market overview
Language
Brazilian Portuguese (pt-BR)
Google share
88.4% of searches
Devices
62.7% desktop · 36.6% mobile
Data law
LGPD · ANPD
Pay with
Pix, boleto, cards in instalments
Domain
.com.br · google.com.br
01 / Marketplaces

Own pages or marketplace listings, decided per category

Many product searches in Brazil end on a marketplace. We map where your own pages can win Google, and where listings already own the results.

  1. 01Mercado Livre
  2. 02Shopee
  3. 03Amazon.com.br
  4. 04Magalu
  5. 05Zoom
  6. 06Buscapé
Where your own pages win
  • Brand and comparison searches
  • Categories where you have range and margin
  • Questions about instalments, delivery and returns
  • Product structured data with price and stock
Where listings are the better bet
  • Product searches where listings fill the first page
  • New products with no reviews yet
  • Low-margin items better sold through a marketplace
  • Categories where we recommend listings over new pages
02 / Where we start

What clients in Brazil ask us for

Starting prices in USD. TopClick is not VAT-registered. Scope and price in writing before work starts.

TopClick is not VAT-registered
Ecommerce SEO ↗Category and product pages that compete with marketplace listings.$[X] /projectRequest
Reviews & reputation ↗Reclame Aqui and Google reviews answered and improved.$[X] /monthRequest
Digital PR ↗Coverage in Brazilian business and tech media, written in Portuguese.$[X] /campaignRequest
International SEO ↗A pt-BR site section with correct hreflang, if you sell in several countries.$[X] /projectRequest
03 / What’s different

What to know before you plan for Brazil

The facts that change keywords, pages and the order of work.

01Marketplaces own many product searchesMercado Livre and Shopee fill the first page for many products. We decide category by category where your own pages can win.
02Instalments are part of the priceShoppers compare the monthly instalment and the Pix discount, not only the total.
03Reputation ranks next to youReclame Aqui often appears for brand searches. Answered complaints matter as much as your own pages.
04Portuguese is not one language for search“Celular”, not “telemóvel”; “ônibus”, not “autocarro”. Pages are written for Brazil.
Language
Brazilian Portuguese. European Portuguese spelling and words read as foreign.
Search
Google 88.4% · Bing 9.6%, Bing well above its 5.3% worldwide share
Devices
62.7% of web traffic from desktop, 36.6% from mobile
Marketplaces
Mercado Livre, Shopee, Amazon, Magalu
Price comparison
Zoom and Buscapé rank for many product searches
Reputation
Reclame Aqui, the complaints site buyers check before they buy
Payments
Pix (the Central Bank’s instant payments, since 2020), boleto, cards “parcelado sem juros”
Store rules
Online stores must show company name, CNPJ and address
Data law
LGPD, supervised by the ANPD
Domain
.com.br, registered through Registro.br
Time zone
Brasília time, UTC−3
04 / Search in numbers

How Brazil searches, in numbers

Share of searches by engine and of web traffic by device, StatCounter, Sep 2026, next to the worldwide figures.

Search engines
BrazilGoogle 88.4%
WorldwideGoogle 89.9%
Google 88.4% · world 89.9% Bing 9.6% · world 5.3% Others 2.0%
Web traffic by device
BrazilDesktop 62.7%
WorldwideDesktop 39.3%
Desktop 62.7% · world 39.3% Mobile 36.6% · world 59.0% Tablet 0.7% · world 1.8%

Bing’s share in Brazil is almost twice its worldwide share, and desktop leads mobile.

05 / How people search

The words buyers in Brazil use

Grouped by what the searcher wants. Volumes come with your snapshot.

Buy frete grátisfree delivery parcelado sem jurosinterest-free instalments cupom de descontodiscount coupon
Research é confiávelis it trustworthy? vale a penais it worth it?
Local perto de mimnear me
06 / First check

What your first check looks like

For each key search we record what ranks, which page types win and where you stand, in the language your buyers use.

ILLUSTRATIVE
tênis de corrida femininowomen’s running shoes
#1Marketplace listingPrice, instalments and Pix discount shown
#2Retailer category pageFilters by brand and size
#3Price comparison pageLowest price across stores
#4Review article“Os melhores tênis de corrida”
#14Your category pageNo instalment info, no Product schema
07 / Calendar

The calendar we plan around in Brazil

Content goes live before the peak, not during it.

  1. Feb-MarCarnavalB2B decisions pause for about a week.
  2. MayDia das MãesOne of the biggest retail dates of the year.
  3. 12 JuneDia dos NamoradosGifts and dining peak.
  4. NovemberBlack FridayThe peak for ecommerce searches, content goes live in October.
  5. December13th salary and ChristmasExtra monthly pay lifts spending.
08 / Quick check

What is your organic traffic worth?

What the same visits would cost as paid clicks. Use your own numbers from Search Console and your ads account.

Organic visits per month5,000
Average cost per click (BRL, example)BRL 2.00
Value of your organic trafficBRL 10,000per month · BRL 120,000 a yearShow me how to grow it ↗
09 / Questions

What people in Brazil ask us

Short answers. The snapshot answers the rest for your site.

Do we need a .com.br domain?
No, but it tells people you sell in Brazil. Registro.br needs a Brazilian CPF or CNPJ, so foreign companies often register through a local representative, or use a /br/ folder on their main domain with hreflang pt-BR.
Can European Portuguese pages work in Brazil?
Not well. Spelling, words and tone differ, “celular”, not “telemóvel”. Pages are written by Brazilian linguists we hire for the project.
Does Reclame Aqui affect our search results?
It often ranks for brand searches, and buyers read it before they pay. We treat it as part of your brand results: answered complaints and a better score show up right next to your own site.
Should product pages show instalments?
Usually yes. Brazilian shoppers compare the monthly instalment and the Pix price. We add both to product pages and to structured data where it applies.

Also in South America

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