SEO and AI search in Nigeria. Fast on any phone, trusted on WhatsApp.
Search work for Nigerian buyers who search on mid-range Android phones, compare prices in naira and often finish the sale on WhatsApp.
Nigeria against the world
Three in four visits come from phones, 16 points above the worldwide share.
StatCounter, Sep 2026What’s different about search in Nigeria
The habits that shape keywords, pages and conversions.
- Language
- English; Pidgin, Hausa, Yoruba and Igbo widely spoken
- Source: Nigerian linguists
- Search
- Google 98.3% · Bing 1.4%, above the 89.9% worldwide
- Source: StatCounter, Sep 2026
- Devices
- 75.2% of web traffic from mobile; 59.0% worldwide
- Source: StatCounter, Sep 2026
- Data law
- Nigeria Data Protection Act 2023, enforced by the NDPC
- Source: NDPA 2023
- Marketplaces
- Jumia and Konga; Jiji for classifieds
- Source: Marketplace sites
- Media
- TechCabal, Techpoint Africa, BusinessDay, Punch
- Source: Publisher sites
- Domain
- .ng and .com.ng, run by NiRA
- Source: nira.org.ng
- Time zone
- West Africa Time, UTC+1
- Source:
The first 90 days in Nigeria
A dated plan comes with the proposal. This is the usual shape.
- Weeks 1-2Speed baselineEvery key template tested on a mid-range Android over 4G; a page-weight budget set.
- Weeks 3-6“In Nigeria” pagesPages with naira prices, delivery areas and WhatsApp contact for the searches buyers make.
- Weeks 7-12Trust and linksReviews, Google Business Profile and links from Nigerian media.
How people pay, and how they get in touch
WhatsApp clicks are tracked as conversions, so reports show the leads that never fill in a form.
What is your organic traffic worth?
What the same visits would cost as paid clicks. Use your own numbers from Search Console and your ads account.
What the first report shows
A sample of the dated log you get after the first month, the format, not a client result.
ILLUSTRATIVE| Check | Found | After |
|---|---|---|
| Home page on a mid-range Android, 4G | LCP 6.8 s, 3.1 MB | LCP [X] s, [X] KB |
| “price of [PRODUCT] in Nigeria” | No page | New page, position [X] |
| WhatsApp button | Not tracked | Tracked as a conversion |
| Google Business Profile, Lagos | Unverified | Verified, 14 photos |
The calendar we plan around in Nigeria
Content goes live before the peak, not during it.
- RamadanSearch habits shiftMainly in northern states.
- NovemberBlack FridayOnline stores run sales for weeks.
- DecemberFestive seasonTravel, events and gifts peak, especially in Lagos.
08 / Our linguist
[LINGUIST NAME]Nigerian English linguist · freelanceHired for this market. Writes and checks every page in Nigerian English before it goes live.Reviewed this page · [DATE]“[In the linguist’s own words: how people in Nigeria phrase searches, which words to avoid, what sounds foreign.]”
Questions about Nigeria
01Naira or dollar prices?
Naira for consumers, with the date the price was set. Some B2B and tech buyers expect US dollars; we can show both.
02How light should our pages be?
Light enough for a mid-range Android phone on mobile data. We set a page-weight and LCP budget per template and test on real devices.
03Is WhatsApp a real sales channel?
Yes, many buyers prefer it to forms. We add WhatsApp buttons where they help and track clicks as conversions.
04Do we need a .ng domain?
No. A .com.ng or .ng helps local trust; a /ng/ folder on your main domain with hreflang en-NG works too.
Also in West Africa
Benin Burkina Faso Cabo Verde Côte d’Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Niger Senegal Sierra Leone TogoAfrica overview →Get a snapshot for Nigeria
- 1Send your site — scope and commercial terms to be confirmed
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We couldn’t send this. Please try again or email hello@topclick.expert.