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Country · GCC · AE

SEO and AI search in the UAE. Arabic and English, each done natively.

Search work in Arabic and English for a market where most residents are expats, the weekend is Saturday-Sunday and Ramadan reshapes search every year.

Two sites, one plan
/en/ · en-AEEnglish pageSEO and AI search in the UAE
/ar/ · ar-AEالصفحة العربيةتحسين محركات البحث في الإمارات
  • Right-to-left templates, built and tested
  • Gulf terms in titles and headings
  • One digit style per site, used everywhere
01 / Languages

Two audiences, two sets of pages

English and Arabic searches in the UAE are different markets. Each gets its own pages, written by its own linguists.

Englishen-AEBusiness buyers, expats, B2B and tech. Many searches start in English.
  • Short, direct copy
  • UAE spelling of places and brands
  • Prices in AED
العربيةar-AEEmirati and wider Arab audiences, government and semi-government buyers. Arabic results are often less crowded.
  • Modern Standard Arabic with Gulf terms
  • Right-to-left layout and Arabic typography
  • Never machine-translated
02 / How people search

The words buyers in the UAE use

Grouped by what the searcher wants. Volumes come with your snapshot.

Local near me dubailocal services in English
Buy عروضoffers بالتقسيطin instalments cash on delivery uaepayment preference
Compare افضل“best”, usually typed without the hamza
Seasonal ramadan offersseasonal deals
03 / Calendar

Ramadan moves every year, your content plan moves with it

Content goes live before the peak, not during it.

  1. RamadanAbout 11 days earlier each yearSearches shift to the evening and to food, gifts and charity.
  2. Eid al-Fitr · Eid al-AdhaTravel and retail peaksContent goes live two to three weeks before.
  3. NovemberWhite Friday · Yellow FridaySales on Amazon.ae and noon.
  4. Dec-JanDubai Shopping FestivalRetail and hospitality searches rise.
  5. Jul-AugSummer slowdownMany residents travel; B2B slows.
04 / Where we start

Where most projects in the UAE begin

One service usually leads; two more support it.

TopClick is not VAT-registered
Usually firstInternational SEO ↗Arabic and English sites with correct hreflang and right-to-left templates.From $[X] /projectRequest ↗
Multilingual outreach ↗$[X] /linkLinks from Arabic- and English-language Gulf media.
Local SEO ↗$[X] /locationGoogle Business Profiles for each emirate you serve.
AI Search & GEO ↗$[X] /monthHow ChatGPT and Gemini describe you, in Arabic and in English.
05 / Market facts

The UAE in numbers and names

What we check before writing a single page.

Market facts for the UAE
FactIn UAESource
LanguagesArabic (official) and English (business)Arabic linguists
SearchGoogle 93.5% · Bing 4.0% · Yandex 1.8%StatCounter, Sep 2026
Devices60.0% of web traffic from mobileStatCounter, Sep 2026
Data lawPDPL; DIFC and ADGM have their own lawsDecree-Law 45/2021
MarketplacesAmazon.ae and noon; Dubizzle for classifiedsMarketplace sites
Property portalsBayut and Property FinderPortal sites
PaymentsCards, Apple Pay, Tabby and Tamara instalments, cash on deliveryCheckout data
Working weekMonday-Friday; weekend Saturday-Sunday since 2022UAE government
MediaGulf News, Khaleej Times, The National, Arabian BusinessPublisher sites
Domain.ae · google.ae
Time zoneGulf Standard Time, UTC+4
06 / Search in numbers

How the UAE searches, in numbers

Share of searches by engine and of web traffic by device, StatCounter, Sep 2026, next to the worldwide figures.

Search engines
UAEGoogle 93.5%
WorldwideGoogle 89.9%
Google 93.5% · world 89.9% Bing 4.0% · world 5.3% Yandex 1.8% Others 0.8%
Web traffic by device
UAEMobile 60.0%
WorldwideMobile 59.0%
Mobile 60.0% · world 59.0% Desktop 38.9% · world 39.3% Tablet 1.1% · world 1.8%

Yandex still has 1.8% of searches, worth a check if you target Russian-speaking residents and visitors.

07 / Rules

Federal PDPL, or free-zone rules

Companies in DIFC and ADGM follow their own data protection laws; most others follow the federal PDPL (Federal Decree-Law No. 45 of 2021). Forms, consent and analytics are set up for the rules that apply to you, your lawyer confirms which.

We flag what needs fixing; your lawyer confirms the legal side.
08 / Quick check

Is your site ready for the UAE?

Tick what your site already has.

0 of 6 ready6 left to fix. The free snapshot checks each one on your site.Check my site for UAE ↗
09 / Questions

Questions about UAE

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Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Do we need Arabic pages if our buyers speak English?

Not always. Many B2B searches in the UAE start in English. Arabic pages pay off for consumer, government and wider-Gulf audiences, we check demand in both before writing.

02Is Gulf Arabic different from Egyptian Arabic?

Yes, in everyday words and search terms. Pages are written in Modern Standard Arabic, with Gulf terms where people search with them.

03When should we publish for Ramadan?

Three to four weeks before it starts, and avoid big site changes during the month. The date moves about 11 days earlier each year.

04Which data law applies to us?

In DIFC and ADGM, their own data protection laws; elsewhere the federal PDPL. We set up forms and analytics for your rules; your lawyer confirms them.

Also in GCC

Saudi Arabia Qatar Kuwait Bahrain OmanGCC overview →
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