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Service · Specialist

B2B & SaaS SEO. Pages for a long buying cycle, measured in pipeline.

Pages for every stage of a long buying cycle, measured in pipeline, not visits.

Funnel page map and pipeline reportingMonthly · minimum 1 monthScope and price in writing
Price and timelineFrom$[X]/monthTypical $[X]-$[Y] · TopClick is not VAT-registered · Monthly · minimum 1 month
  • Funnel page map
  • Comparison and alternatives pages
  • Pipeline reporting
  • Monthly releases
Request this service ↗What affects the price →
01 / When it fits

When it fits

Three situations where this is the right first step, and when to start somewhere else.

01Traffic grows but pipeline doesn’t
02Buyers research for months before talking to sales
03Product pages don’t answer technical buyers
Start somewhere else if:you need a page plan first → SEO strategyyou need reporting first → SEO reporting
02 / What you get

What you get

Named deliverables and the working files behind them. Ownership and usage terms are agreed for each scope.

01Funnel page mapPages for each stage, from problem to comparison.
02Comparison and alternatives pagesHonest pages buyers look for.
03Pipeline reportingOrganic leads and opportunities from your CRM.
04Monthly releasesPages and fixes shipped.
What we need from youBefore we start
  • The product's buying process, approved use cases and sales qualification criteria.
  • A sales owner able to reconcile opportunities with the proposed organic attribution model.
We request authorised account access. Keep your passwords private.
03 / How it runs

How it runs

Typical stages for a mid-sized project. Your scope states the exact dates.

  1. Scope01Buying-stage and pipeline evidence mapAssign product, use-case, integration and comparison pages to the questions in a long buying process.
  2. Verify02Acceptance evidenceA qualified-opportunity definition is agreed with sales before organic sessions are reported as pipeline.
  3. Review03Boundaries and dependenciesAttribution records describe an agreed model and do not prove that SEO caused every assisted opportunity.
Sample recordIllustrativePage
Stage
Comparison
Page
/[product]-vs-[competitor]/
Buyer
Head of operations
Goal
Demo request
Pipeline
[X] opportunities
The format of one entry in your deliverable. Not client data.
04 / Price and scope

Price and scope

Starting prices in USD. TopClick is not VAT-registered. The final scope and price are fixed in writing before work starts.

TopClick is not VAT-registered
B2B & SaaS SEOFrom$[X]/monthTypical $[X]-$[Y] · TopClick is not VAT-registered
You get
Funnel page map and pipeline reporting
Timeline
Monthly · minimum 1 month
Billed
Per month
Scope, deliverables and price agreed in writing before work startsRequest a quote ↗
What affects the price
  1. 01Length of the buying journey and the evidence available for distinct pipeline stages.
Included
  • Funnel page map
  • Comparison and alternatives pages
  • Pipeline reporting
  • Monthly releases
  • A named lead and a kickoff call
  • A dated baseline before work starts
  • A walkthrough of the results with your team
Not included, quoted separately
  • Paid campaigns
  • Sales enablement material
  • Product marketing beyond the agreed pages

Base prices in USD; EUR and GBP displays are indicative. Payment, pause and external-cost terms.

05 / Questions

Questions about B2B & SaaS SEO

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Do you work with our CRM?

Yes, HubSpot, Salesforce or others, to report pipeline from organic.

02Who writes technical pages?

Writers with your product experts; every page is reviewed by your team.

03Is there a minimum term?

Yes, 1 month.

04How is the price fixed?

Scope, deliverables and price are agreed in writing before work starts. The starting price is the floor; your quote depends on the factors on this page.

05Can we start small?

Yes, start with the free snapshot or a smaller first scope, and expand once you have seen the work.

Start here

Request B2B & SaaS SEO

  1. 1Send your site and what you need
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
Enter a full address, e.g. site.com
Enter a valid email address
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