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SEO agency vs a freelance SEO

A good freelancer can be the right choice. An agency is the right choice when the work needs more than one person or must not stop.

Short answerWe work alongside freelancers too: they keep the day-to-day, we take audits or specialist scopes.Written by an agency — we say so, and we say when the other option is better.
01 / Side by side

How they compare

Typical differences. Your situation decides which ones matter.

SEO agency compared with a freelance SEO
CriterionSEO agencya freelance SEO
CostHigher per hourLower per hour
SkillsSeveral specialistsOne person’s range
CapacityScales with scopeLimited to one calendar
Holidays and illnessCoveredWork pauses
Process and reportingStandard, writtenVaries by person
Contract and liabilityCompany contractIndividual contract
02 / When to choose

Choose by situation

If most of one column describes you, that is your answer.

Choose SEO agency when

  • Several specialisms at once
  • Work that must not pause
  • Formal reporting to management

Choose a freelance SEO when

  • One clear task
  • A small site or budget
  • You want one person you know
Not sure yet? The free snapshot shows how much search work you actually have.Get my free snapshot →
03 / Questions

Common questions

TopClick SEO strategist
Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Isn’t this comparison biased?

We are an agency, so read it with that in mind. We list the situations where the other option is better — and we mean them.

02Can we switch later?

Yes. Ask for written handover: the register, the reports and the access list, so knowledge stays with you.

03What does it cost to try?

Nothing: the free snapshot gives you five issues and a written scope with a price.

Start here

Talk it through

  1. 1Send your site — we’ll tell you honestly which option fits
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
We’ll recommend a starting scope in the free snapshot.
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