Compare
SEO audit vs a free audit tool
Use a free tool — we do too. A tool tells you what it found. An audit tells you what to do, in what order, and how to know it worked.
Short answerStart with the tool, then use the free snapshot to see which findings matter.Written by an agency — we say so, and we say when the other option is better.
01 / Side by side
How they compare
Typical differences. Your situation decides which ones matter.
| Criterion | SEO audit | a free audit tool |
|---|---|---|
| Output | Prioritised register | List of warnings |
| Priorities | Impact × effort, by page group | Severity labels from the tool |
| Root causes | Traced to templates | Not traced |
| AI search | Crawler access and an answer baseline | Rarely covered |
| Who fixes it | An owner per issue | Not stated |
| After the fix | Re-check against acceptance checks | Run the tool again |
02 / When to choose
Choose by situation
If most of one column describes you, that is your answer.
Choose SEO audit when
- A decision depends on the result
- Your team needs a backlog, not a report
- Traffic dropped and nobody knows why
Choose a free audit tool when
- Routine monitoring
- Small sites with few templates
- Checking one fix after release
Not sure yet? The free snapshot shows how much search work you actually have.Get my free snapshot →
03 / Questions
Common questions
01Isn’t this comparison biased?
We are an agency, so read it with that in mind. We list the situations where the other option is better — and we mean them.
02Can we switch later?
Yes. Ask for written handover: the register, the reports and the access list, so knowledge stays with you.
03What does it cost to try?
Nothing: the free snapshot gives you five issues and a written scope with a price.
Start here
Talk it through
- 1Send your site — we’ll tell you honestly which option fits
- 2We check search and AI visibility
- 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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