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AI search · Microsoft

Be mentioned and cited in Copilot.

Microsoft’s assistant. Grounds answers in Bing search results and links to sources.

Sample check · 12 promptsIllustrativeyourbrand.com in Copilot
Mentioned[X] / 12
Cited with a link[X] / 12
Competitor named first[X] / 12
Most-cited source[SOURCE]
01 / Where answers come from

What Copilot draws on

Being named starts with being in the sources the engine already reads.

Typical sources
  • Bing search results for the query
  • Publishers and reference sites
  • Reviews and comparison pages
  • Your own pages, when Bing indexes them
Engines change how they retrieve and cite. We re-check this page every quarter. Last checked [DATE].
01Be in BingBing indexing and Bing Webmaster Tools set up.
02Be the clearest answerSpecific pages with facts near the top.
03Be named elsewhereMentions on sources Bing ranks for your category.
02 / Checklist

Four checks you can run today

Most sites fail at least one. Each takes minutes to confirm.

01Bing Webmaster Tools verifiedIndex coverage and crawl errors checked
02IndexNow set upNew and changed pages reach Bing faster
03Bingbot allowedNo accidental blocks in robots.txt
04Brand facts consistentSame facts across profiles and directories
03 / How we work on it

Measure, fix the sources, measure again

The same three steps for every engine — with Copilot tracked as its own line.

AI Search & GEO →
04 / Questions

Questions about Copilot

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Still choosing?Book a 20-min call with a strategist. No pitch, just a look at your site.Book a call →
01Can you guarantee we will be mentioned in Copilot?

No one can. We measure where you stand, improve the sources answers draw on and report what changed, with dates.

02How long does it take to see changes?

From weeks to months. Engines refresh their sources at different speeds; we log every change against a dated baseline.

03Should we block AI crawlers?

Training access and search access are separate decisions. Blocking search crawlers usually removes you from answers; we help you decide per crawler.

04Do you track other engines too?

Yes — ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode, each as its own line.

Start here

Check your AI visibility

  1. 1Send your site — we run your top questions on every engine
  2. 2We check search and AI visibility
  3. 3PDF by email: five website problems and AI visibility, within two business days of receiving your website URL
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